Tags » Pharmaceutical Marketing

The staggering success of Gilead's hepatitis drugs, in one chart

When Gilead paid $11 billion for Pharmasset in 2011, it was seen as a risky move. Now, it’s clearly one of the biggest biotech steals in many years. 308 more words

pbbdebio reblogged this on Weekly Pillbox and commented:

The rise of Solvaldi and Harvoni has been nothing short of meteoric. For the past two quarters, Harvoni alone has outsold AbbVie’s Humira, an anti-inflammatory drug that had been the world’s best seller for years.

Pharmaceutical Branding Strategies

Pharmaceutical branding efforts look to achieve brand awareness, greater market share and loyalty in an evermore competitive market space. We want physicians and consumers to recognize our product.  62 more words

Pharmaceutical Marketing

Developing a Pharma Marketing Plan

Every pharmaceutical company has their own style for creating a brand marketing plan. It can’t hurt to step out of the box and develop a plan with a refreshing format. 86 more words

Pharmaceutical Marketing

3 Ingredients to create a Patient Sales Force

This is such an important topic that I will provide three case studies in three separate posts. This one will focus on MS Atrium/Aubagio for MS. 708 more words

Former Big-Pharma Sales Rep Exposes The Sinister Industry

“We are trained to misinform,” says whistle-blower-turned-activist Gwen Olsen

Gwen Olsen used to deal drugs. She earned a lot of money doing it, and didn’t think about quitting until her niece, Megan Blanchard, died after a long period of severe depression and mental illness while on a cocktail of narcotics. 353 more words