Tags » Pharmaceutical Marketing

Prior Authorization: Minor Inconvenience or Threat to Pharma Viability?

Tackling the Prior Authorization Challenge

The commercial dynamics facing the pharmaceutical industry have shifted in recent years.  It is no longer sufficient to market pharmaceutical products based solely on efficacy and side effect profile, or to contract with managed care for formulary positions. 38 more words

Prior Authorization

Welcome to promktg

My consulting company promktg is now on soft launch. It reads promarketing and it has a double meaning: “pro” as in professional and “pro” as “in favor of”. 510 more words

Pharmaceutical Industry

Getting the Prescribed Medication to the Patient: Prior Auth and the Pull-Through Challenge

It’s no secret that pharma promotion doesn’t come cheap. Between face-to-face promotional activities, free samples, and educational meetings, pharmaceutical companies spend over $15 billion in marketing to physicians… 488 more words

Prior Authorization

Generation Now – Round Table Event

When we started our journey into Generation Now I had no idea how much interest it would generate and how it would develop a life all of its own. 704 more words


Independent Study: New Media and Healthcare

In my final quarter in DePaul University’s New Media Studies MA program, I’m conducting an independent study where I’ll focus on healthcare and new media. I’m hoping to examine new media trends, challenges and opportunities around the healthcare industry—specifically pharmaceutical companies, healthcare systems and hospitals, health insurance companies, medical associations and other healthcare-related businesses. 676 more words

What Is PCD In Pharma And Things To Keep In Mind While Choosing A PCD Pharma Franchise?

PCD which stands for Propaganda cum Distribution is related to the offers pertaining to pharmaceutical products which are extended by the vendor to the medical stores or directly to the consumer. 466 more words


Productive Customer Engagement

Through the many years in pharmaceutical sales, marketing and patient support I have had several experiences, several good and some not so good, which have shaped the way I look at customer engagement today. 277 more words

Pharmaceutical Marketing