Tags » Pharmaceutical Marketing

Generation Now.

The Millennial HCP, by David Hunt

The impact of the millennial healthcare professional on our world.

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. 144 more words

HAVAS LYNX

Is Patient Empowerment The Way Forward?

For someone with a chronic illness staying in control of their health can be a constant battle. The complexity of the healthcare system often results in patients being left in the dark; struggling to understanding the vast amounts of information being shared with them, remembering which medication to take when and attempting to schedule numerous hospital appointments is no easy task. 176 more words

Pharmaceutical Marketing

Pharmaceutical Marketing and Social Media

In an industry that is as highly regulated as the pharmaceutical industry, is there any room for social media? Who exactly would you be targeting? Doctors? 269 more words

Pharmaceutical Marketing

9 out of 10 pharmaceutical companies spend more on advertising than they do on research.

         

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By WakingTimes

December 17, 2015

Pharmaceutical Marketing Supported by Deceitful Clinical Research

Alex Pietrowski, Staff
Waking Times

The business model for bringing lucrative new pharmaceutical drugs to market includes very robust marketing budgets, and… 955 more words

Medical Research

History is a Weapon - Propaganda (1928)

Propaganda (1928)

by Edward Bernays

     …” American business community was also very impressed with the propaganda effort. They had a problem at that time. The country was becoming formally more democratic.

53 more words
History