Tags » Pharmaceutical Marketing

Independent Study: New Media and Healthcare

In my final quarter in DePaul University’s New Media Studies MA program, I’m conducting an independent study where I’ll focus on healthcare and new media. I’m hoping to examine new media trends, challenges and opportunities around the healthcare industry—specifically pharmaceutical companies, healthcare systems and hospitals, health insurance companies, medical associations and other healthcare-related businesses. 676 more words

What Is PCD In Pharma And Things To Keep In Mind While Choosing A PCD Pharma Franchise?

PCD which stands for Propaganda cum Distribution is related to the offers pertaining to pharmaceutical products which are extended by the vendor to the medical stores or directly to the consumer. 466 more words


Productive Customer Engagement

Through the many years in pharmaceutical sales, marketing and patient support I have had several experiences, several good and some not so good, which have shaped the way I look at customer engagement today. 277 more words

Pharmaceutical Marketing

What My Years In Pharmaceutical Marketing Taught Me

Hello. My name is Bijan Mukherjee. I have started this blog because I want to share my experiences in the field of pharmaceutical marketing, selling and other relevant areas.  420 more words


Generation Now.

The Millennial HCP, by David Hunt

The impact of the millennial healthcare professional on our world.

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. 144 more words


Is Patient Empowerment The Way Forward?

For someone with a chronic illness staying in control of their health can be a constant battle. The complexity of the healthcare system often results in patients being left in the dark; struggling to understanding the vast amounts of information being shared with them, remembering which medication to take when and attempting to schedule numerous hospital appointments is no easy task. 176 more words

Pharmaceutical Marketing