Tags » Pharmaceutical Marketing


Creativity, More Important Than Ever by David Hunt

You can have a strong brand & commitment to fulfil it. You can have the necessary culture to respond in a real fashion. 271 more words

Healthcare Communications

Last Week Tonight Takes You Into The World Of Marketing to Doctors

Last Week Tonight with John Oliver is back!  And to start off season two, John Oliver takes you into the world of pharmaceutical companies marketing to doctors you know.   141 more words

Current Topics

John Oliver Exposes The Outrageous Practices Of Big Pharmaceutical Companies

Last Week Tonight’s second season debuted with John Oliver taking on one of the most powerful industries on Earth: Big Pharma.

This segment exposes the dark side of pharmaceutical marketing and points a light on companies whose goals are clearly to make money, not help people recover from illness. 65 more words


Can Marketing Be Life Threatening? Allegations of Unethical Practices by Pharmaceutical Firms

In separate lawsuits, brought in Illinois and California, local authorities have charged that five large pharmaceutical firms behaved illegally in promoting painkilling drugs to consumers and healthcare providers. 482 more words

Chapter 06: Consumer Behavior

Rablon.com - Fastest Growing Pharmaceutical Company In India

Rablon healthcare is the fastest growing drugs manufacturing company that covers all duties from generic medicines productions to its distribution for selling activity. Also, having good relation with other companies of all sizes (small, medium, & large) contributes to promote their business to greater extent because on contract terms, these companies deal business with rablon.com. 135 more words


Which Is More Important for Commercial Success: First to Market or Best in Market?

Many of our Clients have been saying how hypercompetitive their markets have become. This is especially true in Diabetes with the newer classes as well as in Oncology, Cardiovascular and other therapy areas.

1,283 more words
Strategic Thinking

Case Study Portfolio - Building a Portfolio Framework

When a pharmaceutical company in China realized it needed outside help to identify and close the gaps in its R&D portfolio, its leaders turned to Ozmosi for a complete, bottom-up portfolio management solution. 285 more words

Case Studies