Tags » Pharmaceutical Marketing

Pharmaceutical Representatives: Tips for Building Strong Physician Practice Relations

When a pharmaceutical representative enters my office, I expect one thing: that they add value to my practice. Working with a pharmaceutical representative is all about building a relationship. 395 more words

Physician Practice Management

Havas Lynx comes out on top with 5 golds at the prestigious PM Society Awards

Leading healthcare communications agency, Havas Lynx, has celebrated an unprecedented number of big wins at the prestigious Pharmaceutical Marketing Awards  (PM Society Awards).  The Manchester based agency collected a total of five golds, four of which were won for its innovative… 449 more words


Christianity Today: How Good Church People Become Addicts - and How They Recover

Timothy King’s article Just Say No to Shame in the December 2016 issue of Christianity Today includes a very insightful comment: “My recovery from opioid addiction began when I realized my addiction had chosen me.” King fell to the disease of opioid addiction following suffering from acute necrotizing pancreatitis caused by a surgical procedure. 1,413 more words


Prior Authorization: Minor Inconvenience or Threat to Pharma Viability?

Tackling the Prior Authorization Challenge

The commercial dynamics facing the pharmaceutical industry have shifted in recent years.  It is no longer sufficient to market pharmaceutical products based solely on efficacy and side effect profile, or to contract with managed care for formulary positions. 38 more words

Prior Authorization

Welcome to promktg

My consulting company promktg is now on soft launch. It reads promarketing and it has a double meaning: “pro” as in professional and “pro” as “in favor of”. 510 more words

Product Marketing Manager

Getting the Prescribed Medication to the Patient: Prior Auth and the Pull-Through Challenge

It’s no secret that pharma promotion doesn’t come cheap. Between face-to-face promotional activities, free samples, and educational meetings, pharmaceutical companies spend over $15 billion in marketing to physicians… 488 more words

Prior Authorization

Generation Now – Round Table Event

When we started our journey into Generation Now I had no idea how much interest it would generate and how it would develop a life all of its own. 704 more words