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Not a Single Penny Spent

During the 2014 Super Bowl JCPenney did something that no one was expecting

Every Idea Counts, Even Misspelled Ones

With no commercial at the Super Bowl, with a small budget, not very much time to prepare and a product to promote the JCPenney’s creative team had an idea that most people would not even consider and run with it. 267 more words

PR Blog

Trying something new - Tube 200

Ever since I started this blog, I’ve always had a burning desire to do something different with it. I entertained the idea of doing a weekly review of some of the major issues of the week and what they meant, however, drafting this proved difficult. 163 more words

On diversity in PR

I think this must be the blog post I’ve struggled with the most to draft. This is not only because of the subject matter but also because I’m actually addressing my own views on the issue. 525 more words

The First to Jump off Bridge

How much do you believe in what you are selling? Are you willing to be the first one to prove that your product works? Are you willing to be the first one in the group to jump off the bridge? 368 more words

PR Blog

Feb. 16, 2017

By Sarah Pyo

One of the main weaknesses of The Cove is its new establishment. Since the organization is new, there is plenty of room for improvement, especially to increase publicity. 316 more words

Homeless

Quick on the Draw

In 2000 British Airlines finished building the famous London Eye. At the inauguration day, they had press companies from all over the world covering the event besides a large crowd made of London citizens and tourists. 337 more words

PR Blog

Feb.9, 2017


By Sarah Pyo

This week, our PR group discussed several goals and objectives for The Cove. Since this organization is newly established, we focused on goals that would increase publicity and, hopefully, enrollment. 220 more words

Homeless