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April 11, 2017

By Sarah Pyo

Justin Bieber, despite his numerous scandals, is a much admired celebrity. He has utilized mortification several times throughout his music career to make up for some scandals; however, regardless of if he apologizes or not, his popularity in the industry continues to skyrocket. 523 more words

PR Blog

March 27, 2017

By Sarah Pyo

Once a prized star child, Justin Bieber is no longer the innocent boy he used to be. Although his success in the music field continues to rise, his hands are dirty with more scandals than he can probably remember. 234 more words

Opinion

Uber in crisis

#DeleteUber is a social media campaign encouraging people to delete the Uber app and their accounts with their company. This campaign started during the mass protests against President Trump’s Executive Order which called for a ban of citizens from certain Muslim countries from entering the country. 500 more words

Not a Single Penny Spent

During the 2014 Super Bowl JCPenney did something that no one was expecting

Every Idea Counts, Even Misspelled Ones

With no commercial at the Super Bowl, with a small budget, not very much time to prepare and a product to promote the JCPenney’s creative team had an idea that most people would not even consider and run with it. 267 more words

PR Blog

Trying something new - Tube 200

Ever since I started this blog, I’ve always had a burning desire to do something different with it. I entertained the idea of doing a weekly review of some of the major issues of the week and what they meant, however, drafting this proved difficult. 163 more words

On diversity in PR

I think this must be the blog post I’ve struggled with the most to draft. This is not only because of the subject matter but also because I’m actually addressing my own views on the issue. 525 more words

The First to Jump off Bridge

How much do you believe in what you are selling? Are you willing to be the first one to prove that your product works? Are you willing to be the first one in the group to jump off the bridge? 368 more words

PR Blog