Tags » PR Evaluation

Integrated evaluation framework

The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR:

“The  integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.” 31 more words

PR Evaluation

PR evaluation with Capital Area Special Olympics

Evaluation is a key component of any public relations campaign. As PR professionals, we spend all this time developing goals and objectives, as well as strategies and tactics to achieve them. 466 more words

EU communication evaluation toolkit

The European Commission has released a communication evaluation toolkit (pdf).  Produced by the Directorate General for Communication, the kit provides a very good overview of  evaluating communication activities and also provides individual fact sheets on evaluating events, social media, publications, newsletters, conferences, websites and even smartphone apps… 21 more words

PR Evaluation

Evaluating communication – 4 of 4 key lessons

In my last post I wrote about the third of four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 133 more words

PR Evaluation

Evaluating communication – 3 of 4 key lessons

In my last post I wrote about the second of  four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 137 more words

PR Evaluation

Evaluating communication – 2 of 4 key lessons

In my last post I wrote about the first of  four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 272 more words

PR Evaluation

Machine Learning and the future of Media Analysis

The media industry: After digitisation comes machine learning

I’ve been working most of my life in and around media analysis and I believe machine learning and it’s younger sister data science is in an exponential trajectory in restructuring the whole business. 1,057 more words

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