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EU communication evaluation toolkit

The European Commission has released a communication evaluation toolkit (pdf).  Produced by the Directorate General for Communication, the kit provides a very good overview of  evaluating communication activities and also provides individual fact sheets on evaluating events, social media, publications, newsletters, conferences, websites and even smartphone apps… 21 more words

PR Evaluation

Evaluating communication – 4 of 4 key lessons

In my last post I wrote about the third of four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 133 more words

PR Evaluation

Evaluating communication – 3 of 4 key lessons

In my last post I wrote about the second of  four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 137 more words

PR Evaluation

Evaluating communication – 2 of 4 key lessons

In my last post I wrote about the first of  four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 272 more words

PR Evaluation

Machine Learning and the future of Media Analysis

The media industry: After digitisation comes machine learning

I’ve been working most of my life in and around media analysis and I believe machine learning and it’s younger sister data science is in an exponential trajectory in restructuring the whole business. 1,057 more words

Orange

Evaluating communication - 1 of 4 key lessons

last week I had the opportunity to present to a group of communicators from human rights NGOs at a True Heroes Films workshop in Geneva. 181 more words

PR Evaluation

Barcelona Principles 2.0 launched

Developed five years ago by International Association for Measurement and Evaluation of Communication (AMEC) and partners, the first  overarching framework for effective public relations (PR) and communication measurement (“Barcelona Principles”) has just been updated. 15 more words

PR Evaluation