Tags » PR Evaluation

The Road to PR Evaluation and Measurement

The practice of public relations has been around for centuries. Obviously in all that time, growth and evolution of a system will occur and it did for PR. 588 more words

Blog Assignment

This week is AMEC measurement week - plenty of interesting activities and events!

This week, 15-19 September, 2014, a new week-long campaign has been launched to highlight the importance of measurement in communications by AMEC, the communication evaluation industry association. 11 more words

PR Evaluation

It's time for the second to last step in the ROPES Process, evaluation

As the semester is coming to an end, it was time to evaluate where we started in my social media strategies class and where we ended up. 565 more words

PR And Social Media


The Sun have added hashtags to the bottom of their stories, allowing readers to discuss the news with one and other. My first thought was do we REALLY want to encourage readers of The Sun to share their opinions on news stories? 105 more words


5 handbooks on communication evaluation

I’ve been reviewing what handbooks and guides are available on communication evaluation – so far I’ve located five, here they are (all links to PDFs): 68 more words

PR Evaluation

New PR Research & Measurement Standards available

The Coalition for Public Relations Research Standards has just released their interim metrics (pdf) on PR research and measurement.  They’ve split it by traditional media, social media, communications lifestyle and Return on Investment (ROI).   56 more words

PR Evaluation

New article - PR Measurement and Evaluation Practices Over the Course of 40 Years

Here is a brand new article (it’s a chapter from a book*) by Fraser Likely and Tom Watson entitled “Measuring the Edifice – PR Measurement and Evaluation Practices Over the Course of 40 Years”. 211 more words

PR Evaluation