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My PhD on communication evaluation in 10 slides...

Earlier this year I had the opportunity to present the findings of my PhD in 30 minutes (!) to the Geneva Communicators Network. I titled my presentation “communication evaluation: challenges and complexities” – and you can view it below – it’s a very summarised version of my PhD! 14 more words

PR Evaluation

Integrated evaluation framework

The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR:

“The  integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.” 31 more words

PR Evaluation

PR evaluation with Capital Area Special Olympics

Evaluation is a key component of any public relations campaign. As PR professionals, we spend all this time developing goals and objectives, as well as strategies and tactics to achieve them. 466 more words

EU communication evaluation toolkit

The European Commission has released a communication evaluation toolkit (pdf).  Produced by the Directorate General for Communication, the kit provides a very good overview of  evaluating communication activities and also provides individual fact sheets on evaluating events, social media, publications, newsletters, conferences, websites and even smartphone apps… 21 more words

PR Evaluation