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The Road to PR Evaluation and Measurement

The practice of public relations has been around for centuries. Obviously in all that time, growth and evolution of a system will occur and it did for PR. 588 more words

Blog Assignment

This week is AMEC measurement week - plenty of interesting activities and events!

This week, 15-19 September, 2014, a new week-long campaign has been launched to highlight the importance of measurement in communications by AMEC, the communication evaluation industry association. 11 more words

PR Evaluation