Tags » PR Evaluation

Proof Positive

So how do we demonstrate the value of the work that we do? Research, measurement and evaluation is an essential part of public relations practice – and yet the vast majority of practitioners still fail to undertake this aspect of our work. 16 more words

PR Strategy

My PhD on communication evaluation in 10 slides...

Earlier this year I had the opportunity to present the findings of my PhD in 30 minutes (!) to the Geneva Communicators Network. I titled my presentation “communication evaluation: challenges and complexities” – and you can view it below – it’s a very summarised version of my PhD! 14 more words

PR Evaluation

Integrated evaluation framework

The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR:

“The  integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.” 31 more words

PR Evaluation