Tags » PR Evaluation

Evaluating communication – 3 of 4 key lessons

In my last post I wrote about the second of  four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 137 more words

PR Evaluation

Evaluating communication – 2 of 4 key lessons

In my last post I wrote about the first of  four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key” 272 more words

PR Evaluation

Machine Learning and the future of Media Analysis

The media industry: After digitisation comes machine learning

I’ve been working most of my life in and around media analysis and I believe machine learning and it’s younger sister data science is in an exponential trajectory in restructuring the whole business. 1,057 more words


Evaluating communication - 1 of 4 key lessons

last week I had the opportunity to present to a group of communicators from human rights NGOs at a True Heroes Films workshop in Geneva. 181 more words

PR Evaluation

Barcelona Principles 2.0 launched

Developed five years ago by International Association for Measurement and Evaluation of Communication (AMEC) and partners, the first  overarching framework for effective public relations (PR) and communication measurement (“Barcelona Principles”) has just been updated. 15 more words

PR Evaluation

The Road to PR Evaluation and Measurement

The practice of public relations has been around for centuries. Obviously in all that time, growth and evolution of a system will occur and it did for PR. 588 more words

Blog Assignment

This week is AMEC measurement week - plenty of interesting activities and events!

This week, 15-19 September, 2014, a new week-long campaign has been launched to highlight the importance of measurement in communications by AMEC, the communication evaluation industry association. 11 more words

PR Evaluation