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COMM11110 Blog: #4

Public Relations Issues: Persuasion

Coercion and persuasion may be associated with being similar actions, they are however very different. Persuasion is used to lead someone in the direction of what you believe, where as coercion is leading that person in the direction by way of threat. 389 more words

Move, Nourish, Body Shame?

Lorna Jane Clarkson is the name and face behind Australia’s active wear empire. A driving force in making fitness trendy, LJ’s company’s slogan is to “move, nourish, believe” (Lorna Jane); promoting the notion of a healthy mind, body and soul. 410 more words