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Media Monday: PR Lessons from "Thank You For Smoking (2005)"

By: Aron Harris

The Movie:

Based on the 1994 satirical novel, Thank You For Smoking follows the professional life of Nick Naylor, a charismatic spokesman for the Academy of Tobacco Studies whose main priority is not to prove he is right, but to prove you’re wrong. 453 more words

Public Relations

How to use a release and a pitch simultaneously

There is an argument that releases are dead. Nobody reads them. Releases are too long. It goes on.
Pitches, arguably, have been found to be more effective. 89 more words

Public Relations

Personal Branding

As a PR major, I studied personal branding all throughout college. As a post-grad and intern, I am still learning the importance of establishing a strong and professional personal brand. 335 more words

PR Primer: No Press Release Needed

A few weeks ago, a one-line email sent goosebumps cascading down both of my arms.  The email was from someone within the Arizona Cardinals organization.  It was everything I had hoped to hear and everything I didn’t expect to hear. 422 more words

PR Primer

Garth Brooks: 5 PR Lessons

Unless you’ve been living under a rock recently (or trying to hide under one to escape the repetitive news stories) you’ll know that there’s a “Garth Brooks Fiasco” making waves across Ireland, and further beyond. 997 more words


5 signs you work in PR

Today, I am launching a contest for my nonprofit. Subsequently, I was reminded of why I love PR.

You work in PR? Here are some of… 156 more words

Public Relations