No matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To get your company noticed, follow these seven steps:- 541 more words
Tags » PR Strategy
If a brilliant infographic is created and never shared, does it really exist?
The world is likely filled with thousands of pieces of wonderful content that will never reach their marketing potential because minimal attention was paid to making them discoverable. 650 more words
There’s no right or wrong answer about when to start a PR campaign.
Actually, there’s definitely a wrong time. It’s after something newsworthy happens, something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share. 915 more words
Undermanned. Scrappy. The Perennial Underdog.
These words have been floating around in my head all week while cheering on the Cleveland Cavaliers in the NBA Finals. 1,194 more words