Tags » PR Strategy


No matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To get your company noticed, follow these seven steps:- 541 more words


PR Strategy: It's Chess, Not Checkers

Last night’s class with professor Bill Jasso reminded me of one of my favorite Denzel Washington films, “Training Day.”  As we talked about the difference between tactics and strategies, I was reminded of one of the movie’s quotables, “…it’s chess, not checkers!” 460 more words


7 Steps for Mapping Out a Visual Storytelling Strategy Worth Savoring

When I saw OpenTable’s #SavorTheRoad press release in PR Newswire’s distribution feed, it immediately caught my attention. It combines my passions of food and travel with some exceptional visual storytelling. 1,484 more words

Press Release Quick Tips

The Secret Weapon of Content Marketing is Public Relations

If a brilliant infographic is created and never shared, does it really exist?

The world is likely filled with thousands of pieces of wonderful content that will never reach their marketing potential because minimal attention was paid to making them discoverable. 650 more words

Public Relations

When should you start a PR campaign?

There’s no right or wrong answer about when to start a PR campaign.

Actually, there’s definitely a wrong time. It’s after something newsworthy happens, something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share. 915 more words

Pr Tips

PR Lessons from the Cleveland Cavaliers on Achieving Success with Less

Undermanned. Scrappy. The Perennial Underdog.

These words have been floating around in my head all week while cheering on the Cleveland Cavaliers in the NBA Finals. 1,194 more words

Public Relations

Six fun summer PR tips for small businesses

The media loves themed story ideas that can be tied to trending topics. The summer is one big basket of PR opportunities for the enterprising small business owner seeking more buzz for their products and services. 700 more words