Tags » PR Strategy

What is our licence to operate?

If public relations builds and sustains the relationships we need to keep our licence to operate – what exactly is a licence to operate?

Here’s what you need to know:


Proof Positive

So how do we demonstrate the value of the work that we do? Research, measurement and evaluation is an essential part of public relations practice – and yet the vast majority of practitioners still fail to undertake this aspect of our work. 16 more words

PR Strategy

Before starting a PR program, always ask why?

Someone told you that you need to ‘do PR’. They probably told you that you need to write a press release too. But there’s an important question they didn’t ask you. 340 more words

About PR

Should your business be on Snapchat?

Marketing a business requires the ability to adapt and stay up to date on a wide variety of marketing tools to keep in touch with current customers and find new prospects. 857 more words

PR Strategy

How to counter fake news

In today’s world where fake news stories spread false information about people and companies for the sake of driving website traffic or pushing a particular political agenda, the role of public relations has become increasingly vital. 921 more words


The Top 5 Traits of Next Generation PR Agencies

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. 535 more words

Public Relations

3 Benefits of Investing in Earned Media

Your paid media has little impact on your audience. Why? They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers… 760 more words

Growth Stage Company - In-House PR Specialist