No matter how prepared you think you are, mistakes are bound to happen. As a business, you want to reduce the amount of negative attention you receive as much as possible. 726 more words
Tags » PR Strategy
Right, I know what you are thinking… I know you might want to slap me for giving the man any credit or praise and I probably shouldn’t, but really this is not about Donald Trump or Hillary Clinton, this is about giving credit where it’s due to Kellyanne Conway. 1,817 more words
As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. 686 more words
So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?
At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. 464 more words