Tags » PR Strategy

The Secret Weapon of Content Marketing is Public Relations

If a brilliant infographic is created and never shared, does it really exist?

The world is likely filled with thousands of pieces of wonderful content that will never reach their marketing potential because minimal attention was paid to making them discoverable. 650 more words

Public Relations

When should you start a PR campaign?

There’s no right or wrong answer about when to start a PR campaign.

Actually, there’s definitely a wrong time. It’s after something newsworthy happens, something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share. 915 more words

Pr Tips

PR Lessons from the Cleveland Cavaliers on Achieving Success with Less

Undermanned. Scrappy. The Perennial Underdog.

These words have been floating around in my head all week while cheering on the Cleveland Cavaliers in the NBA Finals. 1,194 more words

Public Relations

Six fun summer PR tips for small businesses

The media loves themed story ideas that can be tied to trending topics. The summer is one big basket of PR opportunities for the enterprising small business owner seeking more buzz for their products and services. 700 more words


5 Tips For Managing Your Press Release Workflow

Everyone has heard some variation on the quote comparing the process of making laws to that of making sausages. Ask PR professionals and they’d likely agree the same simile applies to press releases. 612 more words

Press Release Quick Tips

We've heard the rumour; is PR actually dead?

I’ve been hearing a lot lately about the demise of Public Relations and all it encompasses.

Whilst this isn’t the notion of one person, the latest flurry of concern and lamentation stems from… 231 more words


Should tech startups try PR before filing a Form D?

Normally I reserve my posts for general-purpose PR topics accessible by most any small business professional.

This time, however, I’m going to sound like a PR wonk and address whether a tech startup should pursue PR before or after filing a Form D, which is an SEC document that is filed when startups raise an Angel round. 1,412 more words