First rule of PR: detonate your explosives. If you have anything detonative in any corner of your business, sooner or later it’s going to go off. 231 more words
Tags » PR Strategy
Yesterday was National American Business Women’s Day and we went crazy. As businesswomen who love to hustle, we support and admire other women who are the same. 337 more words
The online brand newsroom is evolving.
Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. 985 more words
As an ENFP (the Champion, according Jung), I am always making connections and seeing patterns between totally unrelated concepts in order to find better ways to do things. 834 more words
In the wake of the #LochteMess that arose during the 2016 Olympics, it is important for PR professionals to take the time to reflect on their crisis communications plan. 306 more words
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. 869 more words