Tags » PR Strategy

PR viewpoint: Why we need to learn from Trump's success, unfortunately.

Right, I know what you are thinking… I know you might want to slap me for giving the man any credit or praise and I probably shouldn’t, but really this is not about Donald Trump or Hillary Clinton, this is about giving credit where it’s due to Kellyanne Conway. 1,817 more words


New Research Provides Independent PR Firm Benchmarks

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. 686 more words

Press Release Quick Tips

Why Brands Must Personalize the PR Experience

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. 464 more words

Public Relations

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. 688 more words

Public Relations

Five Ways Brands Can Combat Fake News with Press Releases

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to… 728 more words

Press Release Quick Tips

Video: The value of PR as part of your comms strategy

I was recently asked to talk to a group of school marketing and admissions colleagues about why PR should form part of their communications strategies. 48 more words