Tags » PR Strategy

The Top 5 Traits of Next Generation PR Agencies

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. 535 more words

Public Relations

3 Benefits of Investing in Earned Media

Your paid media has little impact on your audience. Why? They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers… 760 more words

Growth Stage Company - In-House PR Specialist

“Watch out, it’s gonna blow!” - PR strategy and PR crisis

First rule of PR: detonate your explosives. If you have anything detonative in any corner of your business, sooner or later it’s going to go off. 231 more words

Marketing Strategy.

Celebrating Business Women - Because They're Awesome

Yesterday was National American Business Women’s Day and we went crazy. As businesswomen who love to hustle, we support and admire other women who are the same. 337 more words

Conceptual Communications

Celebrity Divorces – Where’s the PR Strategy?

Celebrity divorces are always high profile news stories.  And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage.  414 more words

Crisis Communications

Media Room Anatomy: What to Include in Brand Newsrooms

The online brand newsroom is evolving.

Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. 985 more words

Growth Stage Company - In-House PR Specialist

How Do Superhero Movies Teach PR?

It is given by definition that superheroes are saints because they bring safety to us by fighting injustice. We should appreciate them because they defend us without any expectation compensation. 1,154 more words