It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. 535 more words
Tags » PR Strategy
First rule of PR: detonate your explosives. If you have anything detonative in any corner of your business, sooner or later it’s going to go off. 231 more words
Yesterday was National American Business Women’s Day and we went crazy. As businesswomen who love to hustle, we support and admire other women who are the same. 337 more words
Celebrity divorces are always high profile news stories. And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage. 414 more words
The online brand newsroom is evolving.
Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. 985 more words