Tags » PR Strategy

Note to PR Professionals: Get That Crisis Communications Plan Together

In the wake of the #LochteMess that arose during the 2016 Olympics, it is important for PR professionals to take the time to reflect on their crisis communications plan. 306 more words

Conceptual Communications

How Amazon Uses Brand Storytelling to Inspire Investment

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. 869 more words

Growth Stage Company - In-House PR Specialist

How to Manage Media Relations at a High-Profile Event

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. 1,237 more words

Growth Stage Company - In-House PR Specialist

Adventure is out there

Two men, nothing but an on old crabby car, camping equipment, some food cans and the wilderness.

Sounds like an adventure? Add the fact, that you need to go from London over Turkey, Iran and Uzbekistan to Mongolia. 1,490 more words

Speak No Evil

The relevance of PR in a Digital Age

PR has clearly seen a massive change over the years. Differentiating now with traditional PR agencies and Digital agencies, there is a clear level of difference established between the two. 461 more words

Press Release Strategy Tips

The Truth About PR

PR is often thought of as receiving press mentions. In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. 1,104 more words


4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. 1,086 more words

Growth Stage Company - In-House PR Specialist