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According to this article on PR Week, recent market research shows that Millenials are proving to be extremely brand loyal. The group that was once referred to as having “big mouths and small wallets” is now one of the most hard to please, but easiest to keep purchasing your brand.  206 more words

Unit 1 Week 3

Rugby needs to seek new audiences

The Rugby Union World Cup begins this weekend. I would like to think that rugby clubs across the country will use the tournament as an opportunity to get more people interested in the game, but I’m not holding my breath. 349 more words

WESSdigital Look Set To Profit From EU Referendum! An Ethical Issue

WESSdigital Look Set To Profit From EU Referendum! An Ethical Issue.

Posted by: Greg Lance-Watkins – Greg_L-W.


in relation to the EU Referendum it is worth noting some of the details in the background and one could do worse than start by taking note of: 1,738 more words

Greg Lance-Watkins

Project 35 | Day 174

Another week, another interview for an award, yay! PR Week came to find out from us why we should be best small agency of 2015, meet some of the team and quiz us on all things Battenhall. 122 more words


Why I love a good crisis

I came to the conclusion today that I quite like a good crisis. I suppose that doesn’t come as a surprise to anyone who knows me and knows that I have been working in police communication for around 16 years. 537 more words


Why Taylor Swift packs a mighty PR punch

Earlier this year PR week published a great article on why Taylor Swift was so good at her own publicity and her latest single release… 268 more words


Weekly News – 15th May 2015

Uber picks up Google’s PR chief

Business Insider UK has reported that Uber has hired Google’s SVP for communications and policy, Rachel Whetstone. The appointment of Whetstone as chief advisor comes as the two companies are increasingly encroaching on each other’s patch in same-day delivery services. 44 more words

Weekly News