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Chapter 9.5 - PR

Farayunisa Ratnasari. Teman-teman di SMP memanggilnya Ratna. Aku memanggilnya Fara. Namanya unik sekali. Hampir setiap dua penggalan suku kata bisa dijadikan nama panggilan. Tapi bukan hanya itu yang menarik dari Fara. 265 more words

Love Story

Is There a Point to KOM/QOM?

Love it or hate it, Strava has taken over a huge part of cycling. Many of us have heard the saying that if it is not on Strava then it did not happen. 537 more words


PR is expensive and pointless, right? Wrong.

I recently sat next to a PR professional on a flight, who told me she worked for a FTSE 100 company. As part of a team of six, she represented this company at a major conference, and from the sounds of it, spent most of the time having expensive dinners. 274 more words


Can Stella Artois’ Use of Corporate Social Responsibility Restore the Brand’s Image?

by Jonathan Routledge

Stella Artois have recently provided an eye-catching piece of Corporate Social Responsibility (CSR) by partnering with water.org in a campaign bid to raise awareness of families struggles to get access to clean water. 481 more words


Goodbye Sex, Hello Activism

by Alice King

Over the recent months a rise in brand activism has appeared in our media texts. This was apparent particularly during the US Super Bowl. 580 more words


MCG PR Podcast - Running a PR agency

by Eva Mitchell

Kate Gray and Sarah Chadwick are the managing directors and owners of MCG PR. For nearly 16 years they have been building the Leeds and London based business into a CIPR award winning agency, with house-hold names such as Tenderstem, Pink Lady Apples and Damart on their client list. 86 more words