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When Trying to Change Minds, Facts are Not Enough

As communication pros we’ve always had a tough challenge, but drafting and communicating a message these days is more difficult than ever. Beyond the long-standing requirements of clarity, relevance and credibility we now must address the emerging demands for trans-media content, real-time conversation (and adjustment) and targeted delivery across social platforms; all in a context of decreasing trust for leaders and corporations. 555 more words

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Rent The Runway moves to the Windy City

High Fashion for less sounds too good to be true. But high fashion for less, for RENTAL sounds unbelievable! But its for real, and its coming to Chicago. 201 more words

Fuel of the future

German car manufacturer and 13 times Le Man winner, Audi, has announced that it has successfully designed a procedure for manufacturing synthetic diesel from just water and carbon dioxide. 231 more words



Dr. Oetker started a new campaign to promote and encourage the use of frozen food.

This will only be a short blog post as this campaign is a follow on from the Birds Eye campaign ‘iFreeze iSave’ which I recently did a blog post on, therefore I will have similar views. 370 more words


Microsoft Retail Store San Juan Puerto Rico - Love My Surface

Our Trip To Microsoft Retail Store in San Juan, Puerto Rico:

In case you haven’t noticed, \we like to check out Microsoft Retail Stores as we travel, pretty much everywhere we go. 227 more words


The World’s Most Captivating Bioluminescent Bay, Puerto Rico | Attention Boricuas

Bioluminescence is defined as the emission of visible light by a living organism. Is mainly due to light emission from a biochemical reaction. The necessary conditions for concentration levels are kept stable in time and space is a rare phenomenon in nature. 54 more words


The tide has already turned against Jay-Z's expensive streaming music service

In case you missed it, Shawn Carter, aka Jay Z, the multi-millionaire rapper and entrepreneur who recently bought streaming music service Tidal for $56 million, unleashed an entertaining rant over the weekend on social media. 534 more words

shantiepc reblogged this on The EndPoint Business Blog and commented:

So important for a business to get their approach right. Once the customer views you negatively it's hard to turn it around.