Tags » Pricing Strategy

#SoundCloud Plans a Subscription Service to Access Its Music (WallStreet Journal)

The platform is seeking more revenue as royalty demands from recording labels loom

Music distribution platform SoundCloud plans to launch a subscription service for consumers later this year as an additional…

Digital Entertainment Marketing

Pricing Your Product Properly Matters

Before you sell your products or market your services you must first identify the cost. Understanding the price will give you a better perspective of your potential revenue, competitors  and target customers. 447 more words


Who Is “THE” Consumer in Pricing Strategy

THE KEY TO GETTING PRICING RIGHT requires that you employ the proper technology, have the right mindset, and embed your pricing decisions in an effective process. 812 more words

Pricing - General

Hulu Might Be Introducing An Ad-free Option

Hulu users who hate watching ads, you may be in luck. The streaming service may soon unveil a version that gets rid of advertisements. The catch: It’s for a price. 152 more words

Online Promotions

a) Early bird discount promotion

Early bird promotion works on the concept of rewarding a customer with a discount for making a reservation in advance in a defined lead time requirement with a strict cancellation policy or even non-refundable. 540 more words

Revenue Management

Eternify, le site qui profite de #Spotify pour enrichir (un peu) vos artistes préférés (01net)

Un groupe de musiciens a lancé un site qui permet de faire gagner un peu plus d’argent aux artistes présents sur Spotify… en particulier les moins connus. 60 more words

Digital Entertainment Marketing

#Hulu Will Sell Showtime on the Web, Too — At a 20 Percent Discount (Re/Code)

If you want a digital subscription to Showtime, you can buy one from Apple, Sony or Roku for $11 a month starting in July.

But if you pay for a subscription to Hulu’s premium service, you can also pick up a Showtime subscription from the video service — for $9 a month. 21 more words

Digital Entertainment Marketing