Tags » Pricing Strategy

#HBO Now survey points to possible subscription discounts (Engadget)

Paying $15 a month for HBO Now is a pretty good deal, especially if you’re a cord cutter who yearns for your weekly fix of… 26 more words

Digital Entertainment Marketing

#Spotify and Universal At An Impasse Over Freemium (Billboard)

Universal has gradually increased its public criticism of Spotify‘s ‘freemium’ tier, while Spotify has vehemently defended it. As the companies’ negotiations continue, they also sound to be going nowhere. 14 more words

Digital Entertainment Marketing

Inventory management + the benefits of bundled products -"according to N.W.A." [!]


To be a dopeman, boy, you must qualify

Don’t get high off your own supply

From a ki’ to a G it’s all about money… 39 more words

Pourquoi #Spotify propose 3 mois Premium à 0,99 euro (Numerama)

Spotify essaie de convertir les internautes en abonnés fidèles. Pour cela, la plateforme propose trois mois de découverte pour 0,99 euro. Le service espère ainsi les séduire et les persuader de poursuivre l’abonnement. 36 more words

Digital Entertainment Marketing

Are you getting beat up over prices?

Do you ever find yourself in a situation, where most of your customers are just shopping prices?

Take a deep breath and relax, You’re not the only one facing this issue! 441 more words

Sales & Marketing

How Apps Are Using Subscription Models To Increase Profit

We normally think of the subscription model being connected to a business that offers software or content for a set monthly fee. Another common subscription model is the provision of goods for a set fee per month, for example, Dollar Shave Club. 594 more words

Recurring Billing

The Power of Price Optimization

Pricing is very difficult for most companies to get right. Managers struggle and in the end come up with recommendations that are little more than opinions and educated guesses. 828 more words