Tags » Pricing Strategy

Brand B - Pricing Strategies

For a company to determine its pricing strategy there are 4 C’s to look at; consumers, competitors, company and climate. Brand B offer products more at the luxury end of the spectrum rather than the necessity end meaning their products are more elastic. 259 more words

Fighting The $0.99 eBook Price Point


Every author publishing to Amazon’s website knows there are two options. An author can either choose to publish through KDP Select, or can opt into Amazon’s Kindle Unlimited program. 2,211 more words

Lots Cave

Free Shipping for Everyone

I predict that in 5 years free shipping will be the norm.

Let me paint a picture.  E-commerce started to take off 8 years ago because manufacturers who were paying slotting fees ( 401 more words


#iTunes Radio Is No Longer Free (TechCrunch)

iTunes Radio will no longer be free, as of January 28. In an email to customers, Apple said that the Pandora-like service will only be available for Apple Music subscribers, which costs $9.99 per month. 27 more words

Digital Entertainment Marketing

Ten Things You Shouldn’t Say When Pricing Handmade Items| Re-blogged & Expanded

I loved this article about handmade pricing issues. I make handmade jewelry and know that I have under priced many items. I began making jewelry for some party favors that quickly turned into a new hobby, which has now developed into a full time job and beading obsession! 441 more words


Innovative Internet-Enabled Business Models

In this digital age, businesses that fail to operate online risk going offline for good.

The growing popularity of smartphones, tablets and digital media provides opportunities for a company not only to use fragmented new-age marketing effectively to promote existing products, but also to come up with innovative business models where product demo, customer acquisition and order fulfillment can take place online. 444 more words

Marketing Strategy

Marketing Strategy keys.

All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the corresponding business unit or geographic level and, in turn, the overall corporate marketing strategy. 885 more words

Marketing Strategy