Tags » Pricing Strategy

The Auto Industry’s Ethics Problem

Automobile sales have been surging in the United States lately, driving up consumer spending and boosting the national economy. If you are one of the Americans who need a new car, which model will you choose? 712 more words

Pricing Strategy


“How much?” can be a loaded question when you are a small business owner–especially if you are just starting out and unsure of what to charge. 259 more words


#Apple embraces its future as a very expensive luxury brand (Mashable)

Apple products were always high end, but now they’re shooting for being downright rich.

This week, Apple made itself more appealing to people with money to burn. 59 more words

Digital Entertainment Marketing

The optimal strategy for setting the price of event tickets

I love tennis and always visit the ATP tournament in DC in August. This year I went with a friend who bought the ticket at the last moment online and discovered that it was deeply discounted (almost 50%). 926 more words


Perception is more important than price

The Retail is the English term to define the mass marketing of retail products or retail.

Encompasses the business sector ranging from supermarkets, supermarkets, stores, pharmacies, convenience stores, specialty, electronics, clothing and footwear, do it yourself, department stores and bank branches to fast food restaurants. 399 more words

Retail Strategy