Tags » Pricing Strategy

The Power of Price Optimization

Pricing is very difficult for most companies to get right. Managers struggle and in the end come up with recommendations that are little more than opinions and educated guesses. 828 more words


#Netflix fixe ses prix en fonction du taux de piratage (Presse Citron)

Lorsque Netflix a été lancé en France, le CEO Reed Hasting avait expliqué que le concurrent le plus important du service dans le monde, et donc en France, est le piratage. 29 more words

Digital Entertainment Marketing

Discount Code Location

These days many sites have promos where they offer shoppers a discount if they ‘comment on’ or ‘like’ their brand on Facebook.  Most display these promos on landing pages or product pages.  37 more words


Gamers and Pirates

I am staring at this need to buy gold, to unlock this car in this game and i realise that it costs $100. Not fake dollars in the game but real dollars. 765 more words


Add to Cart to See Price

Sleepdirect.com has an interesting strategy where they let shoppers know a 48 hour sale is in effect but to see discounted price the shopper needs to add item to cart.  7 more words