Tags » Pricing Strategy

Pricing Strategies for Startups

Andreesen Horowitz recently covered pricing strategies for startups in two podcasts.

Part 1 (above) with Mark Cranney, Martin Casado and Scott Kupor

How should startups go about raising prices — or more specifically, creating… 60 more words

Startups

Memandang Kenaikan Harga Epipen Mylan Dari Perspektif Etika Bisnis

Sejak pertama kali menjual produk Epipen  (auto injector obat anti alergi) pada tahun 2007, Mylan berulangkali terus menaikkan harganya dari 100 US Dollar menjadi 600 USD Dollar saat ini. 408 more words

Business Management

Its All in Your Head: A Brief Introduction to Psychological Pricing

Have you ever tried to sell something quickly (desperately) by lowering the price well below market value only to discover no one will bite? If so, your frustration is not unique. 702 more words

Pricing Strategy: Competitor Surveys, Price Sensitivity and Marketing Segmentation

In all business models, part of the recipe for success is being competitive on price. As an every day consumer, this concept should be fairly obvious — if two competitors are selling a given product with the same… 1,027 more words

Business

Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. 686 more words

Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. 687 more words

The Psychology of Price - Book review

Leigh Caldwell is an expert in pricing and behavioral economics. He wrote an engaging book titled  “The Psychology of Price” . Book only talks about how to set price for a product and how to manage it. 287 more words

Book Review