For a company to determine its pricing strategy there are 4 C’s to look at; consumers, competitors, company and climate. Brand B offer products more at the luxury end of the spectrum rather than the necessity end meaning their products are more elastic. 259 more words
Tags » Pricing Strategy
In this digital age, businesses that fail to operate online risk going offline for good.
The growing popularity of smartphones, tablets and digital media provides opportunities for a company not only to use fragmented new-age marketing effectively to promote existing products, but also to come up with innovative business models where product demo, customer acquisition and order fulfillment can take place online. 444 more words