Tags » Pricing Strategy

Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. 687 more words

The Psychology of Price - Book review

Leigh Caldwell is an expert in pricing and behavioral economics. He wrote an engaging book titled  “The Psychology of Price” . Book only talks about how to set price for a product and how to manage it. 287 more words

Book Review

What is your Pricing Strategy?

Pricing strategy is not only how your business makes money, it also sends signals to your potential clients and your competitors. What signals are you sending?

Business

Its All in Your Head: A Brief Introduction to Psychological Pricing

Have you ever tried to sell something quickly (desperately) by lowering the price well below market value only to discover no one will bite? If so, your frustration is not unique. 637 more words

Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. 686 more words

Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. 686 more words

Marketing Strategy Overview

All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the corresponding business unit or geographic level and, in turn, the overall corporate marketing strategy. 879 more words