Tags » Pricing Strategy

How to Work Less, While Earning More

To work less, and earn more. That’s something we all dream about.

But how many of us can actually claim that as our reality?

Regardless of what you sell – whether you’re a freelancer like me, a startup, or a business that’s been in the game for a while now – if you find yourself struggling to make ends meet, even though you’re working 60 hours a week, this article is for you. 914 more words

Writing Tips

Price Matters: How Price Impacts Value Perception for Consumers

What’s the relationship between price and value? Pricing a product or service is often a fraught endeavor, especially for entrepreneurs and innovators in burgeoning industries in which price history or competing products may not provide a solid reference point. 801 more words


Pricing Decisions to Consider in a Global Environment

As corporations decide to expand their business overseas, it is important that they carefully price their products. Can their product be priced the same in a different country or should there be more consideration such as features of its product, costs, and so forth. 438 more words

Adobe's Pricing Missing the Point

Adobe announced a new product last week, Lightroom CC, and some changes to an old one, now called Lightroom Classic. This effectively allowed them to better segment their market: Professionals / established users would prefer the old product with a few additional features, while casual users would be fine with the new, simpler one. 651 more words

Shopper Discounts Explained

Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. 117 more words


Category Manager - Mobile Phones-ShopX -Bangalore

Company : ShopX – 10i Commerce Services Pvt Ltd

ShopX is India’s fastest growing digital offline platform that provides significant benefits to retailers across India. 456 more words


Pitch to perfection for new players in the information industry

How to deliver an effective pitch? Three key pointers for new entrants in the online publishing are(n)a.

Know your potential customer

Before you introduce a new online service or database to your prospect, you need to gather in-depth knowledge about your potential client. 207 more words