Tags » Pricing Strategy

Adobe's Pricing Missing the Point

Adobe announced a new product last week, Lightroom CC, and some changes to an old one, now called Lightroom Classic. This effectively allowed them to better segment their market: Professionals / established users would prefer the old product with a few additional features, while casual users would be fine with the new, simpler one. 651 more words

Shopper Discounts Explained

Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. 117 more words


Category Manager - Mobile Phones-ShopX -Bangalore

Company : ShopX – 10i Commerce Services Pvt Ltd

ShopX is India’s fastest growing digital offline platform that provides significant benefits to retailers across India. 456 more words


Pondering the economics of carry-on luggage.

A few of my flights this year suffered the plight of excessive carry-on luggage. At times it became a safety issue, where several bags had to be pile in an empty row of seats in the back. 510 more words


What to consider when selling a business

Dear M & M: I am considering selling my business what are some things I should consider when evaluating how much I should ask? – Jim… 436 more words

Business Ownership

How to price your home!

Click on the video to watch my opinion on how to price your home.

Real Estate

Smartphone manufacturing costs vs retail prices

Statistics company, Statista, published this chart showing the manufacturing costs of leading smartphone brands:

Focusing on phones launched in 2016, only, we can see that Huawei uses the cheapest components, and Google Pixel the most expensive. 412 more words

Marketing In Everyday Life