At Mediabids we recently became aware of a somewhat unique insert program at the San Francisco Chronicle. They call it the ”slim jim.” It’s essentially a multi-page, double-sided pamphlet (full-color, 6 wide x 10.5 tall.) In fact, you may have seen a similar ”insert” from American Express or another lux brand in the New York Times or the Wall Street Journal. 446 more words
Tags » Print Advertising
Here at MediaBids, when we talk about “print advertising” we talk primarily about print ads in newspapers and magazines, since that’s what buy and sell all day long. 525 more words
Mediabids is the ”newspaper and magazine advertising marketplace” but you can be forgiven for thinking we only work with newspapers. Admittedly, here and in other forums, we do talk about newsprint a lot. 218 more words
Who pays a CPM for ad space anymore? A decreasing number of advertisers.
With the advent of Google AdWords, which allows businesses to pay for online advertising only when a consumer clicks an ad, a new era was ushered in where businesses no longer were restricted to purchasing ad space on solely a CPM Basis. 313 more words