According to an interview conducted by Dr. Thomas DeCarlo, Ph.D. and Professor of Marketing and Industrial Distribution at the University of Alabama, there are several benefits to utilizing an independent sales force. 342 more words
Tags » Print Advertising
Now this is how you bust a myth.
“Contrary to the prevailing narrative in some quarters (‘magazines are print, print is dying, therefore so is the magazine industry’), consumer engagement with magazine brands is growing rapidly,” notes Sue Todd in MediaTel. 264 more words
When deciding on a marketing and advertising plan for a business, there are many important decisions to be made. Businesses that use an existing in-house sales team can benefit from their employees having a vast knowledge of that particular company and product. 362 more words
“After working in both print and online marketing I can say that no single marketing method is “best.” Just like the individual players on a sports team, each has its strengths and weaknesses. 734 more words