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Benefits of Using an Independent Sales Force

According to an interview conducted by Dr. Thomas DeCarlo, Ph.D. and Professor of Marketing and Industrial Distribution at the University of Alabama, there are several benefits to utilizing an independent sales force. 342 more words

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Magazine Brand Influence Higher Than Ever

Now this is how you bust a myth.

“Contrary to the prevailing narrative in some quarters (‘magazines are print, print is dying, therefore so is the magazine industry’), consumer engagement with magazine brands is growing rapidly,” notes Sue Todd in MediaTel. 264 more words

Used Cars

Why Market to Baby Boomers in 2015?

According to the U.S. Census Population Projections, there are approximately 80 million Baby Boomers living in the U.S. today, naming them the largest generation in history, and a… 422 more words

Advertising Representative

Pros and Cons of an In-house Advertising Sales Team vs. Outsourced Media Representative Team

When deciding on a marketing and advertising plan for a business, there are many important decisions to be made. Businesses that use an existing in-house sales team can benefit from their employees having a vast knowledge of that particular company and product. 362 more words

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Print and Online: Which Marketing Strategy Should you Choose?

“After working in both print and online marketing I can say that no single marketing method is “best.” Just like the individual players on a sports team, each has its strengths and weaknesses. 734 more words

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Protein World Problems

There’s recently been a great deal of controversy over the huge Protein World ‘Are you Beach Body ready?’ campaign that was erected in the London underground. 831 more words

Advertising

Reaching Younger Buyers and Sellers

You know homebuyers and sellers 35 and younger grew up digital and turn to the Internet for real estate information. When it comes to communications, it’s not surprising they also trend digital. 327 more words

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