Tags » Print Advertising

How to be everywhere, all the time

Multi-channel, omni-channel, whatever you call the current approach to marketing, the basic idea is the same. You need to reach homebuyers and sellers wherever and whenever they’re looking, and listing prospects want to know that’s what you’re doing. 298 more words

Real Estate

Nissan Exec on One Big Mistake Marketers Make

Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to the matter at hand, but to the content and the consumers that create that connection. 264 more words

Used Cars

National Breast Cancer Awareness Month 2015

Homes & Land magazines will ‘go pink’ to raise funds during National Breast Cancer Awareness Month

TALLAHASSEE, Fla. —Homes & Land magazines nationwide will be wearing pink ribbons during National Breast Cancer Awareness Month in October as local Publishers, real estate agents and the company’s corporate office team up to raise money for charity. 328 more words

Print Advertising

Why Print Advertising Still Matters

In today’s marketing world, many businesses are wondering whether print advertising is still worth the investment. After all, more and more people are turning to digital mediums to find products and services, especially with the pervasive use of smartphones, tablets, and laptops. 471 more words

Business Signs

Print Audiences Often “Most Powerful” for Your Brand

Bill Curtis knows a thing or two about media brands. As CEO of the Robb Report, he has seen his brand evolve from a print magazine publisher to a multi-media company. 313 more words

Used Cars

A Radio Guy that Believes Billboard Advertising is Smart

I really do think that billboard advertising is smart and effective, however, billboard campaigns have a low success rate. Why? Most boards are poorly conceived and composed. 273 more words