Tags » Product Strategy

Who are you to build a great product?

Building a great product, are we? We all have been at this juncture in some form or the other. Starting from global organisations to startups to solopreneurs (like myself), building a great product is the starting point of any success story. 1,174 more words

Brand Strategy

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 613 more words

Product Strategy

Scaling First Revenue: Core Customers.

You closed your first customers, all friendlies who you worked with for the past 15-18 months to refine the product (so much for your “three months sales cycle from GA to bookings – that was easy!” 270 more words


Am I a Product Manager or a Product Owner? Part 2

By Ellen Gottesdiener  

Part 2: 5 Ways to Untangle the Mess

In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. 2,384 more words

Product Strategy

Am I a Product Manager or a Product Owner? Part 1

By Ellen Gottesdiener

Part 1: Confusion Abounds

With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. 1,505 more words

Product Strategy

Marketing Plan Series (Part 1 of 7): The Product Strategy

We are starting the marketing plan series with a discussion of the product strategy. We will identify the essential elements of a product strategy and the various tactics we can use in the execution of the product strategy for our furniture marketing business. 1,368 more words


7 Ways of Creating and Sustaining an Agile Product Roadmap

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success

A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. 1,071 more words

Product Strategy