Tags » Product Strategy
Contributed by Emera Trujillo
Timing is everything.
When it comes to launching a new product or feature, there are a myriad of factors to consider: resource allocation, speed to market, pricing models, marketing efforts, competition, seasonality, etc. 557 more words
There are two schools of thought for providing personalized user experience to users. 1) Segment based approach where users are micro-segmented based on their behavioral and traditional RFM (Recency, Frequency, Monetary) attributes to provide either dynamic or rule based user experience , and 2) 1:1 content personalization with predictive models to provide dynamic and real time recommendations. 569 more words