Tags » Product Strategy

Levels of Sales and Marketing Strategy

A company enjoying a good reign must possess an assortment of umbrellas.

Beneath the wide umbrella of Corporate Strategy exists a smaller umbrella known as Corporate Marketing Strategy, which covers Business Unit and Geographic Strategies. 477 more words

Interviewing Apploi, Service Driven Landscapes and Amplifying Aptitude into August!

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Thank you to everyone who made it to our… 259 more words

Product Management

BCG Growth-Share Matrix: Tool to Determine Internal Strengths and Weaknesses of a Company

Determining internal organizational capabilities is an integral part of a companys market opportunity analysis. It helps explain whether a company can afford to create a successful product or brand. 404 more words

Customer-Centricity = Blue Ocean Strategy

I’ve long been a supporter of ‘Blue Ocean Strategy’ thinking. I’m also a firm believer that the greatest opportunities for business today lie with business model innovation – i.e.

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Leadership & Management

Product Strategy - For an aspiring Service Centric Organization

stablished service-centric organizations keen to diversify into product space struggle to put together a product strategy. I am picking here specifically“Established Service Organizations”, the reason being Organizations that  286 more words


Importance of being a market expert

While product managers are ultimately responsible for the product, my experience has taught me that I should focus more hours on being the market expert than being the product expert. 114 more words

The Product Group London June 2016

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group London at WeWork, as well as to our other great… 39 more words

Product Management