Tags » Product Strategy

Serve Fewer Markets. Win More Deals.

by Sarela Bliman-Cohen

Reprinted with permission from the Product Management and Strategic Marketing Blog

The top challenge most product companies face is finding the best market for their product. 389 more words

Product Management

Product competitiveness assessment method

 Every type of product or business has a series of key success factors that ensure somehow its capacity to attract clients and compete with the best products of its category, at least within a market segment. 744 more words

Tourism Marketing

Destination models’ product & market related variables

There are many variables to be considered when defining a destination model, and so several models may be designed based upon different combinations of these variables. 341 more words

Marketing 3.0

Why Even Local Businesses Need a Proper Product Strategy

Do local businesses need a product strategy? In fact, it’s something you should consider for your company. There are various benefits including the following ones from Yair Hamami manager: 507 more words

Product Strategy

Using Walmart as a Classroom

Yep… my blog is about marketing, so I bet when you read the title to this post you thought I would be discussing some promotional strategy… 735 more words


From The Best Product Person to JW Player!

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. Join me in congratulating him ( 298 more words

Product Management

What is Good Product Strategy?

“What is your Product Strategy? YOU NEED A STRATEGY.”

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. 757 more words

Product Strategy