Tags » Promoted Trends

Promoted Tweets, Accounts and Trends: What’s the Potential PR Value?

A wee bit late with this post – putting on mom’s 80th birthday bash at her home in the south. (Here she is with bartender Nick.) It’s great to have a fully stocked bar, but it’s even better when you have someone on your team who knows how to use it. 468 more words

Social Media

Do Twitter’s promoted ad products pay off?

Twitter’s three promoted ad products – Promoted Accounts, Promoted Trends and Promoted Tweets ­– offer communicators an opportunity to drive actions such as purchases, downloads or signups, drive brand awareness and word of mouth advertising, and drive web traffic. 397 more words

Do Promoted Tweets Really Work on Twitter?

Is there anywhere we can go to escape ads?  It used to be that we flocked to the internet or to the movies to escape television ads.   531 more words

Promoting on Twitter: Why do it?

Like with most free things, free advertising’s great. But, it doesn’t always do what you want it to do, and it’s especially unfortunate when it doesn’t reach your target audience at all. 461 more words

For The World Cup, McDonald's Turns #FryFutbol Into Twitter's First Globally Promoted Trend

If you’ve logged onto Twitter this morning, you may have noticed that the top trend is a promotion called #FryFutbol. Nothing unusual, right? It’s the first day of the World Cup, so it makes sense that a brand (in this case McDonald’s) would advertise to piggyback on an enormously popular sports event. 451 more words