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More effective marketing that makes a difference

Most business owners know that success is dependent on more money, which in turn means getting more clients, which means more marketing. Marketing is a broad umbrella term that we all know, covering everything from paid advertising in traditional print media (newspapers, magazines, flyers, advertisements, etc) to social media marketing or digital marketing. 918 more words

Who Said What? - Identifying Dialogue Speakers - Helping Writers Become Authors

Few things frustrate a reader more than losing track of “who said what.” Learn how to avoid frustrating your readers.

Learn the pitfalls of not properly identifying your dialogue speakers–and how to easily correct the problem. 12 more words


Now appearing Knightley

How bad is it when a professional writer screws up a celebrity’s first and last name? Pretty bad, but not surprising since the misspelling of… 56 more words


Nailed it!

Nailed it? No, the editors at Yahoo! Style didn’t exactly nail the spelling of elegance:


How to run a business as an introvert

I am an introvert, no question, and I also run my own business. Are those two things incompatible? Some people might think so, but the real answer is an emphatic  894 more words


Social Basketcases

Marketing strategies continue to evolve; from self-promotional portfolios (*ahem) to national and global change through Internet-solidarity to increases in engagement and profitability spikes when people share their passions, often with total strangers. 137 more words