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Before my adviser suggested that I change my communications concentration to public relations, I had never heard of the term public relations. Every time someone would ask me what I was studying, I would tell them PR and I would proceed to tell them that it was basically like marketing, but it is actually so much more. 322 more words

Member Spotlight: Maura Fenske

Maura Fenske is a current sophomore Public Relations major at Waynesburg University. Originally from Marietta, Ohio, she came to Waynesburg with the intent to make her mark here, and only two years into her college career, she has left quite the impression. 317 more words

Finding Your Perfect Internship

As you progress further and further into your college education, one thing you will realize is that a college textbook will only teach you so much.  514 more words

Agency life: where relationships matter

As our ways of communicating continue to evolve in a modern digital world where consumers are constantly exposed to multimedia messages, public relations agencies are striving to help advance that evolution. 1,146 more words


Tips for Incorporating Multimedia Content

Last week, I attended a panel presentation put on by Chicago’s PRSA (Public Relations Society of America) Young Professionals Network. The panel’s title, “Storytelling through Multimedia Content,” immediately caught my attention. 616 more words

Communication In The Workplace

How to Avoid Common Press Release Mistakes

The public relations field is always changing, some pieces of it will never fade away. This includes the need to write a well-defined, forceful and relevant press release. 512 more words