Tags » Public Relations

Central Agency First Day

The first day I walked into the classroom for Central Communications Agency, I knew the expectations were going to be high for all the participating students. 384 more words

Public Relations

Consumer Interactivity in Branding-Gamer rather than Bystander

What are the paper’s main research aims/questions?

This article discusses the significance of user-generated branding (UGB) within the Web2.0 context. The article is developing UGB on the basis of user-generated content (UGC) and suggests brand’s interaction capability is vital to organization’s reputation. 305 more words

Social Media and the Digital PR Realm

Hello! Let me take a few seconds to introduce myself. My name is Katee Holman Meyers, (Yes, it’s long, I know, please don’t point it out) and I am in my last semester at Indiana University-Purdue University Indianapolis pursuing a master of arts in public relations management. 1,091 more words

J560

Understanding Brand Loyalty in Professional Sport

Understanding Brand Loyalty in Professional
Sport: Examining the Link Between Brand
Associations and Brand Loyalty

Author – James M. Gladden, Daniel C. Funk

What are the paper’s main research aims/questions? 283 more words

Applying the public relations function to the business of sport

Applying the public relations function to the business of sport

Author – Maria K Hopwood

What are the paper’s main research aims/questions?

The paper’s main research aim is to find out to what extent professional cricket clubs employ public relations and to determine the role of public relations in the success of the clubs image management. 274 more words

Public relations and sport in promotional culture

Public relations and sport in promotional culture

Author – JacquieL’Etang 

What are the paper’s main research aims/questions? –

The paper’s main aim is to highlight the links between public relations and sports by focusing on the role of sports in socio-cultural, economic, political, relational and moral change. 282 more words

Proactive content control vs. reactive damage control

Eliminating threats to a brand is something PR can often struggle with.

As you’ve probably seen, YouTube is currently struggling with this. The threat to YouTube is having control over what content can be published, or lack there of it. 406 more words

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