Tags » Publicis

Orange Rewind City in India

Orange rewinds love in “Rewind City”, a commercial which has just won the Grand Prix for TV/Cinema/Digital at the Cresta Awards 2009. The ad was produced in association with Michel Gondry’s 2008 film, Be Kind Rewind. 177 more words

Digital Showcase

This Girl Can

One of advertising’s favourite themes of the last couple of years has been female empowerment.  The campaigns for Sport England ‘This Girl Can’ and P&G’s Always ‘Like a Girl’ were much-lauded and they hoovered up a load of awards.   169 more words

NextTECHnow Expansion

There are some exciting times ahead for NexTECHnow – the start-up outreach program for Publicis Media. We’ve been a global capability (Business Transformation) since the summer, and the past 2 weeks have shown us continuing to go through hyper growth. 85 more words

Marketing Related

Facebook exaggerated video views to advertisers

(Source: www.businessinsider.sg)

For the last couple years, Facebook has talked about the massive growth of video on its platform.

It turns out Facebook may have exaggerated a key metric — the average amount of time viewers spent watching each video — to advertisers by as much as 80%, according to  146 more words

Technology

You'll know the point by its discomfort.

So disheartening that even when there’s a platform to have a robust discussion about gender and senior roles in advertising, those speaking still miss the point entirely. 100 more words

[CAMPAIGN] #PITCH: PHD WINS VOLKSWAGEN'S $3.86bn ACCOUNT.

Volkswagen has awarded PHD its $3.86 billion global media buying and planning account, concluding a year-long review.

The Omnicom Group agency beat off competition from incumbent WPP’s MediaCom and Interpublic’s Mediabrands to the world’s fifth largest advertiser as reported by reliable sources. 132 more words

Brands

Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH

China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. 767 more words

TC