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Agency as a platform

Future of advertising: Agency as open source platform

Paramount To Take 2 Herald Square--Unless Alpha Equity Comes Up With $5M Soon

Embattled 2 Herald Square will be turned over next month to Paramount Group, which holds the mezzanine position on the building’s leasehold, unless the current highest bidder— 586 more words


The Power of One

Publicis Groupe has announced that they will start developing Marcel, an AI-powered app which allows their employees around the world to apply for project that they are interested. 506 more words


The future of advertising: Three takeaways from the Cannes Lions festival in 2017

Cannes, France

This week at the Cannes Lions Festival of Creativity—an advertising conference as famous for its rosé-soaked yacht parties as its agenda-setting discussions and deals—there was a widespread feeling that the industry has been slow to adapt to the turbulent global economy. 888 more words

Agencies as platforms - setting up for failure

Publicis is trying to become a platform with ‘Marcel’.

PHD has ‘Source’ – another platform idea.

Ogilvy also has its OS – more or less a similar idea. 1,677 more words

Careem backer announces new VC fund

Iris Capital , a  pan-European venture capital firm, has announced the launch of IrisNext, its new fund focusing on digital transformation opportunities, with a first €250M closing. 28 more words

Publicis Goes AI Platform - Introduces Marcel

Publicis Group had suspended all of their field marketing activities such as trade shows participation and award show submissions for the next 12 months. This is in order to save a few bucks (I guess more than a few) to evolve their new AI/Machine Learning cross-organization platform: Marcel. 76 more words