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Ad tech insourcing challenges Publicis, Omnicom and Rocket Fuel

By Seth Ulinski, Senior Analyst

Marketers looking to maximize return on investment of their digital ad dollars are increasingly insourcing programmatic media buying, potentially shifting billions from agencies to technology vendors. 1,038 more words


Cadillac keeps trying to reinvent its wheels, this time channeling Theodore Roosevelt, suggesting we "dare greatly."

If you can make it here yada, yada, yada…

Has it really been over a decade since Cadillac reintroduced their brand via the Modernista agency and a… 530 more words


Worst Integration Deal of 2014

Okay, the ballots have all been counted, the bribes have all cleared and The Merger Verger stands ready to announce the integration flop of 2014. 382 more words


Publicis Groupe Completes Acquisition of Sapient

PARIS, Feb 06, 2015 (GLOBE NEWSWIRE via COMTEX) Publicis Groupe S.A. ( Publicis ) today announced the completion of its acquisition of Sapient Corporation (NASDAQ: SAPE) ( Sapient ) for total consideration of approximately $3.7 billion. 115 more words