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Facebook exaggerated video views to advertisers

(Source: www.businessinsider.sg)

For the last couple years, Facebook has talked about the massive growth of video on its platform.

It turns out Facebook may have exaggerated a key metric — the average amount of time viewers spent watching each video — to advertisers by as much as 80%, according to  146 more words

Technology

You'll know the point by its discomfort.

So disheartening that even when there’s a platform to have a robust discussion about gender and senior roles in advertising, those speaking still miss the point entirely. 100 more words

[CAMPAIGN] #PITCH: PHD WINS VOLKSWAGEN'S $3.86bn ACCOUNT.

Volkswagen has awarded PHD its $3.86 billion global media buying and planning account, concluding a year-long review.

The Omnicom Group agency beat off competition from incumbent WPP’s MediaCom and Interpublic’s Mediabrands to the world’s fifth largest advertiser as reported by reliable sources. 132 more words

Brands

Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH

China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. 767 more words

TC

Kaizen supercharged.

Here is how many messages started post the Publicis announcement. ‘Wow some big changes down at Publicis! Hope everything is OK??’ Interesting that people start with concern, lovely as that is, it gets me thinking about change and how it is perceived. 605 more words

Digital

Publicis CEO Rips Martin Sorrell Over Sexism in Ad Industry

Maurice Lévy, chief executive of Publicis Groupe, has come out firing against WPP founder and chief Martin Sorrell over the issue of gender discrimination within the advertising industry. 388 more words

Leadership

One Awards in NYC.

Our NextTECHnow team took home Silver for the Partnership Category at this year’s Starcom Mediavest’s annual ONE Awards – held in New York this time! 14 more words

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