Tags » Publicis

PSA:Calling All Litterbugs

So, not too long ago I was scrolling through my dash on tumblr and came across these print ads by Livegreen Toronto for an anti-littering campaign. 191 more words


What is the True Cost of Opacity? (part 2 of 2)

Part 2 of a two-part look advertiser concerns regarding “transparency” and the impact it is having on client-agency relations.

Why is a tight client-agency agreement important? 542 more words


#43- Creative Theory: Ryan Romero

Ok, this man is amazing. The senior interactive copywriter at Publicis in Seattle has some amazing creative advice and theory that I think anyone can relate to. 59 more words


Ad tech insourcing challenges Publicis, Omnicom and Rocket Fuel

By Seth Ulinski, Senior Analyst

Marketers looking to maximize return on investment of their digital ad dollars are increasingly insourcing programmatic media buying, potentially shifting billions from agencies to technology vendors. 1,038 more words


Cadillac keeps trying to reinvent its wheels, this time channeling Theodore Roosevelt, suggesting we "dare greatly."

If you can make it here yada, yada, yada…

Has it really been over a decade since Cadillac reintroduced their brand via the Modernista agency and a… 530 more words


Worst Integration Deal of 2014

Okay, the ballots have all been counted, the bribes have all cleared and The Merger Verger stands ready to announce the integration flop of 2014. 382 more words