Tags » Publicis

Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH

China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. 767 more words

TC

Kaizen supercharged.

Here is how many messages started post the Publicis announcement. ‘Wow some big changes down at Publicis! Hope everything is OK??’ Interesting that people start with concern, lovely as that is, it gets me thinking about change and how it is perceived. 605 more words

Digital

Publicis CEO Rips Martin Sorrell Over Sexism in Ad Industry

Maurice Lévy, chief executive of Publicis Groupe, has come out firing against WPP founder and chief Martin Sorrell over the issue of gender discrimination within the advertising industry. 388 more words

Leadership

Paris Luxury Summit 2016

…OR HOW TO CONVINCE LUXURY BRANDS TO GO DIGITAL AND SHARE THEIR DATA

Last month, I attended the 2016 Paris Luxury Summit at the beautiful Potocki Hotel in Paris. 782 more words

Strategy

Maurice Levy on Media

Publicis Groupe CEO Maurice Levy has spent nearly a half-century working in media. Now the industry icon looks into his crystal ball and describes what he sees for the future of the communications business.

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Trends

Rishad Tobaccowala Picks Echo

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Echo technology changes customer communication strategies and tactics

Rishad Tobaccowala, my former colleague at Leo Burnett and now Chief Strategist at Publics Groupe, according to a recent… 281 more words

Customer Data Marketing

Publicis Regroups to Avoid Silos

The past few years have seen a growth in international mega-advertising agencies — many of which have gobbled up top South African agencies. Usually the local agencies have retained their names and basic structure, but being part of an international group has brought about a change in the way they operate. 106 more words

Advertising