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Discovery Sets Olympic-Sized Measurement Plan For Eurosport

With the Winter Olympics set to kick off next week in PyeongChang, South Korea, Discovery has announced a comprehensive measurement offering for advertisers that it calls the first of its kind. 526 more words

Breaking News

Advertising industry’s new ‘Pivot’

No planet for old businesses

Exhibit 1:

On 16 June 2017, Amazon.com Inc. announced that it is acquiring Whole Foods Market Inc., for $13.7 billion in an all-cash transaction. 2,854 more words

Agency as a platform

Future of advertising: Agency as open source platform

Macron Génération: Le nuove leve della guerra economica Francese.

Avanza in Francia una nuova leva di uomini d’affari e d’industria Hanno progetti ambiziosi, una strategia e ora uno sponsor politico

Le nuove leve francesi sono impiegate tutte in settori strategici,  hanno in mente idee nuove, progetti ambiziosi, gran sete di potere, una strategia e uno…

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Paramount To Take 2 Herald Square--Unless Alpha Equity Comes Up With $5M Soon

Embattled 2 Herald Square will be turned over next month to Paramount Group, which holds the mezzanine position on the building’s leasehold, unless the current highest bidder— 586 more words


The Power of One

Publicis Groupe has announced that they will start developing Marcel, an AI-powered app which allows their employees around the world to apply for project that they are interested. 506 more words


The future of advertising: Three takeaways from the Cannes Lions festival in 2017

Cannes, France

This week at the Cannes Lions Festival of Creativity—an advertising conference as famous for its rosé-soaked yacht parties as its agenda-setting discussions and deals—there was a widespread feeling that the industry has been slow to adapt to the turbulent global economy. 888 more words