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Rishad Tobaccowala Picks Echo


Echo technology changes customer communication strategies and tactics

Rishad Tobaccowala, my former colleague at Leo Burnett and now Chief Strategist at Publics Groupe, according to a recent… 281 more words

Customer Data Marketing

Publicis Regroups to Avoid Silos

The past few years have seen a growth in international mega-advertising agencies — many of which have gobbled up top South African agencies. Usually the local agencies have retained their names and basic structure, but being part of an international group has brought about a change in the way they operate. 106 more words


‚Fuck it, I’m a comedian now!‘

Der Brite Patrick Lamb ist gelernter Illustrator, werkte als Englischlehrer für Kinder und Manager, ist Voice-over-Actor und nun mit seinem zweiten English Language Stand-up-Comedy-Programm ‚WTF?‘ auf Tour. 741 more words

Beet.tv interview on Publicis/Adobe AlwaysOn partnership

Talking at Dmexco about the Publicis and Adobe partnership and AlwaysOn. I probably should not have thrown some peanuts into my mouth just before. That aside I covered the DMP discussion and our partnership with Adobe under the AlwaysOn umbrella. 6 more words


Pulp, A Film about Life, Death and Supermarkets (DVD Launch) - Publicis

We love music. We love Great-Britain. And we love witty people. Needless to say that we can’t do anything but love Jarvis Cocker!

The DVD launch is organised at the Publicis movie theatre, juste beside the Arc de Triomphe. 49 more words


The HUGE news!

As I mentioned last week, I was creating a campaign for Depaul UK North, to raise money for them. I completed a campaign strategy…53 pages long and it got sent to London on Tuesday morning and it got approved! 382 more words


Brand Equity excerpts (22/7/15)

Economic Times ( sister publication of Times of India ) comes up with supplement named ” Brand Equity ” on every Wednesday. It talks about Brands and Ad agencies, which paly major role in building brand value. 219 more words