Tags » Push Marketing

The Benefits of a Blog as Part of IMC

Is a blog worth it?

When you consider the time and effort it takes to get a blog up and running and the ongoing costs of generating fresh, timely content, the thought of starting a blog can be overwhelming. 3,101 more words

Intro To Multimedia Communication

Power Life Yoga | The "Push" for an Integrated Marketing Strategy

In my last blog, I highlighted the importance of having an intentional and purposeful brand, like Power Life Yoga. While having an intention and purpose for elements of who the brand is are certainly important aspects of a brand, they represent only one part of the consumer experience.  1,691 more words

Intro To Multimedia Communication

Analysis: Kate Spade's Website

Last week I discussed Kate Spade’s use of multimedia communication. This week my assignment is to delve deeper into the company’s website.

The image on the homepage from last week was different. 818 more words

Graduate Class

Push vs. Pull

Push marketing allows for manufacturers to promote their product. It is a great way to create product exposure to a potentially large retail environment. New products can be tested on the market through push marketing. 887 more words

Grad Work

MMC5006: In Your Words 4

Round Dos: Taco Bell

As soon as I visited the Taco Bell website, there was pull marketing in play. A 25% off coupon is displayed, when you order online, a feature that was recently released. 976 more words

Multimedia Communication

Push Marketing

So what do we mean by push well the Oxford English Dictionary says:

“Exert force on (someone or something) in order to move them away from oneself:” 263 more words


Final Project-WKMG News 6

Company Analysis

WKMG-TV, now known as News 6, is a CBS-affiliated television in Orlando, FL. Formally owned by Post-Newsweek Stations, the 61-year-old station now is housed under the renamed Graham Holdings Company media sanction, Graham Media Group. 461 more words