Tags » Push Marketing

Push and Pull - Winning Strategies for Websites

Companies often use  push and pull marketing strategies in order to reach their target customers, develop their brands and boost their sales. Push marketing refers to companies ‘push’ their products and services to customers using online or offline advertisements – emails, pay-per-click ads, pop-up ads. 1,545 more words


Too many messages = no communication at all

I was sat in the waiting room of my local doctor’s practice recently, idly staring at the walls and hoping that I’d be called in soon for my appointment. 1,318 more words


The Benefits of a Blog as Part of IMC

Is a blog worth it?

When you consider the time and effort it takes to get a blog up and running and the ongoing costs of generating fresh, timely content, the thought of starting a blog can be overwhelming. 3,101 more words

Intro To Multimedia Communication

Power Life Yoga | The "Push" for an Integrated Marketing Strategy

In my last blog, I highlighted the importance of having an intentional and purposeful brand, like Power Life Yoga. While having an intention and purpose for elements of who the brand is are certainly important aspects of a brand, they represent only one part of the consumer experience.  1,691 more words

Intro To Multimedia Communication

Analysis: Kate Spade's Website

Last week I discussed Kate Spade’s use of multimedia communication. This week my assignment is to delve deeper into the company’s website.

The image on the homepage from last week was different. 818 more words

MMC 5006

Push vs. Pull

Push marketing allows for manufacturers to promote their product. It is a great way to create product exposure to a potentially large retail environment. New products can be tested on the market through push marketing. 887 more words

Grad Work

MMC5006: In Your Words 4

Round Dos: Taco Bell

As soon as I visited the Taco Bell website, there was pull marketing in play. A 25% off coupon is displayed, when you order online, a feature that was recently released. 976 more words

MMC 5006 - Multimedia Communication