Tags » Push Marketing

Variable Data and Push vs. Pull Marketing

Variable Data Printing (VDP) is important to marketers because it enables them to articulate a special message in a particular way to potential customers. In other words, Variable Data Printing allows marketers to drive the customer relationship. 411 more words

Push and Pull Marketing Featured Highlights

A major strategic method to drive traffic to a company’s own hub or website is by the “nudge” of push marketing to prompt action by the consumer in an effort to get an eventual sale.  1,682 more words

MMC 5006

2015 Predicted to be Facebook's Biggest Year – Ever

For many years, Facebook was not profitable. Mark Zuckerberg made a lot of money when Facebook went public. But the stock valuation was based on speculation. 598 more words


Push vs. Pull Marketing

In the past four weeks of this course, we have dived headfirst into exploring Integrated Marketing Communication (IMC) and how it works in today’s digital media-centric world. 1,531 more words

MMC 5006

The Color Run again? You know it!

This weekend, I participated in my fourth Color Run in Orlando and it was one of the best times I’ve had running a 5k! While running, I started to think of the different ways the event uses Push and Pull marketing techniques to keep runners coming back for more! 751 more words

In Your Words

Closing the Gap: Integrating Push and Pull Marketing

As I mentioned in my last post, Gap has a diverse target audience and thus advertises on many platforms and in many forms. In order to accomplish this, Gap utilizes push and pull marketing, both online and off. 716 more words