Tags » Rebrand

Relaunch and Rebrand: Slothing Around Latin America

Welcome to my first blog post back after 18 months out. Way back then, in what seems like a previous life, I had finished up my stint leading tours in Central America and I was about to start my mammoth 171-day tour of South America. 206 more words

What's in the Power of a (Re)Brand? Everything

Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in… 563 more words


The New Insta-Grim Logo

Oh dear. Instagram released its new logo on Wednesday, and it may well be the worst decision in rebranding history. The brands’ retro, skeuomorphic icon representing an old-school polaroid camera was one of the most recognised and beloved logos in social media. 347 more words

(Not) a rebrand

When I launched this blog, I identified the overarching themes that would dominate it: sustainability, words, making. Over the past sixteen months, I’ve seen a pattern emerging that takes these three topic areas beyond ‘these are a few of my favourite things’, stringing them together and showing how they relate, influence and inform each other. 270 more words

Conscious Living

PacoTech 25 Years

When PacoTech turned 25 this year, they wanted to celebrate their anniversary and share their achievements with their customers. They approached Prism to design a 25-year graphic to add to their current brand materials. 139 more words

Graphic Design

Wheelchair Sports WA to re-brand

WA disability organisation Wheelchair Sports WA plans to change its name to better reflect the type of work it does in the community.

The group was today awarded a $210,000 Lotterywest grant which it will use to re-brand and also to upgrade its IT system. 93 more words