Tags » Rebrand
The Hallmark channel rebranded itself with a new positioning line “The Heart of TV”.
“In creating a new tagline and remaining our brand presentation, we captured the essence of what Hallmark Channel stands for and what it does best – heartfelt, aspirational programming that evokes a wide range of emotions and responses,” 66 more words
Prior the last two months or so, I would have probably gambled my life on DressBarn remaining the most tragic mall staple of all time, incapable of pulling itself out of the mire of frump or breaking the curse of a name that connotes manure and/or unbecoming girth. 374 more words