I really don’t know what Woolworths is doing with its Sail & Anchor range. It’s like they decided to have a beer label but then didn’t really know what to do. 570 more words
Tags » Rebrand
I’ve decided once again to revamp and redirect this blog. You may have noticed some changes to the format and name. I’m also rebranding it. Since it was too difficult to read as many books as I should for a book blog or post about every letter I wrote, those will just be side notes in a blog about me. 143 more words
Outrigger Enterprises Group gives a new name to a beach resort as part of the rebranding process yet promises to offer customers with the same exceptional hospitality, reported the… 189 more words
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.
Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: 169 more words