Tags » Reputation Management

Automatización y personalización: un reto para el marketing

El marketing está en un momento entre crítico y de ciencia ficción, que se manifiesta en el profundo malestar que un cliente siente cuando un robot/computadora automatizada intenta hacerse pasar por las personas que hay detrás de un negocio. 902 more words

Reputation Management

Economic impact, absurdity and advertising

Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. 528 more words


The Road to Resilience

Protective agencies within organisations often lack strategic influence, operating independently of one another, conflicting over areas of responsibility and resources.

Managing Challenges, Change and Opportunity across the Enterprise…

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Supply Chain

Global PR Summit, Accra.

In February 2016, The P World in collaboration with the Institute of Public Relations (IPR) Ghana, will assemble PR, Brands and Communications professionals under one roof for the… 133 more words


How to Make Your Customers Your Biggest Cheerleaders

In today’s fast world of communication, bad customer service will spread like a wildfire. AND, so will great customer service. Repeat customers and customers who refer you, are the epitome of a successful business. 470 more words

Brand Recognition

How to spot a dodgy reputation optimization company with 3 simple questions and keep TripAdvisor´s Steve Kaufer happy!

As Steve Kaufer CEO of Tripadvisor mentioned in his recent letter (see below) to hotel owners and managers that there are a number of companies in the market place that are promoting to hotels, offering  you lots of fake positive reviews on Tripadvisor instantly, without contacting a single original guest. 626 more words

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Walking the tightrope the Swansea City way

Swansea City Supporters Trust is often held up as an example of a supporters’ trust actively and beneficially influencing the direction of a club. They’re obviously blessed with the status of being in the Premier League, but I’m not always sure that’s such a great blessing: whilst that’s obviously of great benefit financially we should also remember that if you want to remain competitive without someone guaranteeing large sums of money, it’s tough. 254 more words