Tags » Reputation Management

PR is for lovers

Readers: Many of my students have told me their favorite post here is titled “PR is for lovers” which I wrote for Valentine’s Day three years ago. 332 more words

Reputation management - Brand equity's new paradigm

We seemed to have reached the end of an era with the VW emission fixing scandal in the last few weeks. The unfolding of events around the scale and impact of the scandal impacts the holy grail of corporate reputation and its management. 1,537 more words

Chinese Whispers: Sell It In Like A Stringer

A stringer? Never heard of the term? Embrace the language. It’s professional journalism jargon for a freelance journalist or photographer.

Traditionally this person telephones a news station to ‘pitch’ or sell a corroborated “story” or a ‘tip off ‘ from a 100% trusted source. 1,833 more words

Strategy

Handle Your Private Business in Private

One of the best pieces of advice that I ever received was to handle my private business in private.  The message is pretty clear.  If you have a confrontational moment with a team member, spouse, child, etc., hold the drama until you are by yourselves. 372 more words

Business

The Trust Crisis.

Trust is one of the important key factors today and recently IPSOS published The UK MORI Veracity Index. It shows that more people in the UK expect their hairdressers (69%) to tell the truth than business leaders (35%).  156 more words

Per Frykman

Will the Queen apologise for the CSA failings over the past 60 years?

Recently we have been told by commentators, senior politicians, and prominent figures that the police must apologise for the way they have investigated high profile or prominent figures on child sexual abuse (CSA) allegations. 1,238 more words

Public Interest

Uber's New Logo - did rebranding achieve the purpose?

A couple of days ago, Uber introduced a radical change in its image. The old, well-known logo got replaced by an array of different ones. Depending on whether you are a driver or a client, or where you live, Uber will now look differently. 596 more words