Tags » Research Design

The 2017 Ford GT has earned the Gene Ritvo Award for Design and Elegance

  • The 2017 Ford GT has won the Gene Ritvo Award, which honors the best in design in the automotive world. The honor is awarded to the concept or vehicle that best defines elegance in design.
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Ford Racing

FORD GT CARBON-FIBER WHEELS SHOWCASE THE DYNAMIC, WEIGHT, NVH AND EFFICIENCY ADVANTAGES OF INNOVATIVE MATERIAL

  • All-new Ford GT will debut availability of next-gen carbon-fiber wheels, offering new clear-coated, bare-carbon finish and extensive benefits of lightweighting
  •  Latest iteration of carbon-fiber wheels on Ford GT feature new advanced fiber and resin compounds that allow more intricately styled wheel options…
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Ford

Two Questions….Lots of Insights: Turn Customer Experience Observations into Valuable Insight

Customer experience researchers are constantly looking for ways to make their observations relevant, to turn observations into insight. Observing a behavior or service attribute is one thing, linking observations to insight that will maximize return on customer experience investments is another. 1,070 more words

Customer Experience Strategy

Defining and Exploring Boundary Conditions

While it is easy to agree that boundary conditions are an important part of theory development and research, it is not as easy for researchers to agree on what boundary conditions are, and how they should be approached. 290 more words

Organizational Research

The role of exploratory buying behavior tendencies in choices made for others

Chowdhury, T. G., Ratneshwar, S., & Desai, K. K. (2009). The role of exploratory buying behavior tendencies in choices made for others. Journal of Consumer Psychology, 19(3), 517-525. 275 more words

Research

Stress, Control, and Consumer Saving and Spending

I read a research paper, The Effect of Stress on Consumer Saving and Spending, written by Kristina M. Durante and Juliano Laran, forthcoming in Journal of Marketing Research. 224 more words

Research