Tags » Results Radio

Are Your Radio Ads "Skippable"?

When someone hears your radio ad… what do you think they do? Are they interested, entertained, or intrigued? Or are they annoyed, bored, or oblivious? 345 more words

Advertising

Improving a Radio Script (plumbing company example)

Here’s an ad for a plumber I did a while back. The first radio script was created by just having a quick conversation with the owner. 634 more words

Advertising

The Power of Sound by DC

The Power of Sound Radio advertising has the potential to OBLITERATE the local advertising medium competition.  Part of that reason is because of the power of sound.   157 more words

Advertising

Your On-Hold Message Needs Help

The on-hold message for your business matters.  And your on-hold message needs help.

I was recently on-hold for a few minutes the other day.  It was a local business.   594 more words

Advertising

Radio Ad Writing - The Search For Perfection

Radio Ad Writing – The Search For Perfection

I put too much pressure on myself when it comes to writing radio ads. I have needed to write a couple scripts for two clients for about a week. 620 more words

Advertising

Fixing a 30-second Radio Spot and Strengthening a Client Relationship

It’s not their fault. They didn’t know it was BAD.

I recently received a radio script from new client. It was 30 seconds worth of words that sounded like every other ad that their industry cranks out. 537 more words

Advertising

I Want My Pot Roast NOW!

Great success with your Radio Advertising is like a pot roast.

You’d love it if you could cook a pot roast in 10 to 20 minutes…but you’d be disappointed. 684 more words

Advertising