Tags » Results Radio

You Are Not Special - Or Are You?

You’re thinking, “Damn right we’re special.  People love us!”

That’s awesome if you have customers who love you. You should work really hard to keep it that way!   752 more words

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Learning the Hard Way

We’ve all learned lessons the hard way, right?  But we’re better people for it.  It makes that lesson sink in just a little bit farther.  Let me share a quick story about how it seemed like “back to school” for me recently. 587 more words

Results Radio

Are Your Radio Ads "Skippable"?

When someone hears your radio ad… what do you think they do? Are they interested, entertained, or intrigued? Or are they annoyed, bored, or oblivious? 345 more words

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Improving a Radio Script (plumbing company example)

Here’s an ad for a plumber I did a while back. The first radio script was created by just having a quick conversation with the owner. 634 more words

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