Tags » Retail Strategy

STRATEGY/EARTH DAY. "Furniture Take Back" at IKEA US, in Collaboration with Goodwill

IKEA is committed to having a positive impact on people and the planet. This sustainability event reflects how IKEA would like to help its customers live a sustainable life everyday. 226 more words

How Nike and Adidas Create Hype Through Scarcity

How can a global brand stay relevant, desirable and create a worldwide wave of excitement?


By taking a page out of the traditional luxury rulebook and creating scarcity. 141 more words

BRANDING

Defining "Specialty" Stores Today

There was a time when there were only two kinds of stores to choose from: Department stores and specialty stores. Department stores were defined by massive footprints, either as mall anchors or in downtown marquee locations, carrying a dazzling assortment of categories, spread out over multiple floors. 574 more words

General Retail

Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. 961 more words

Marketing

3 Rules of customer-centric PHYSICAL environments

Previously

Part One: 3 Rules of Customer-Centric Communications

Whether a store, an office or a showroom, there are 3 fundamental rules any brand environment should follow: 639 more words

BRANDING

Capabilities

Computers and software are important tools for the work that we do. We model the things we design using computer aided design (CAD) software and produce renderings, sometimes photorealistic ones that are used to explain how something will look before it is built. 451 more words

Retail Design

"Consumer First"

Donald Trump, sworn in as the 45th POTUS on January 20, 2017, reiterated time and again that his mission is to ensure “America First” is the context for every decision, every negotiation, every policy, every executive order, every day. 593 more words

Retail Strategy