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Is there variety in duplicity? Assortment Optimization

Is there variety in duplicity?

Assortment Optimization


The selection of a product category must have variety in content. Understanding as variety removing repeated products that may be substituted by other similar. 532 more words


Retail Strategy

The concept of strategy was first evolved in military operations and was later adopted by the business world. It was first used as a method to counter competitors actual or predictive moves. 769 more words

Retail Strategy

Does This Thrill You?

For his bachelor’s, the groom’s brothers decided to offer him a special gift instead of a cliche party: “we are all going to the Alpes. We will jump from the plane and we will have a blast”. 515 more words

Retail Diaries

Experience- a relative concept?


noun: an event or occurrence which leaves an impression on someone

verb: encounter or undergo (an event or occurrence).

Not every brand has understood what customers are really searching for.

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Don't Spook Consumers: 4 Valuable Halloween Trends for Retailers

by Tom Colven, Senior Strategic Insights Analyst, Alliance Data

Superheroes, zombies, princesses and Hunger Game heroines are some of the costumes we can expect to see on kids ringing our doorbells in a couple of weeks. 629 more words


Influir en la decisión de compra en tienda; a través de dispositivos móviles.

¿Por qué en dispositivos móviles?

El 68% de los mexicanos posee teléfonos inteligentes[1] y el tiempo promedio que pasamos en internet es de 6 horas y 11 minutos. 861 more words

Retail Strategy

Influence purchase decisions in store, through mobile

Influence purchase decisions in store, through mobile.

Why on mobile devices?

68% of Mexicans has smartphones and the average time spent online is 6 hours and 11 minutes. 688 more words

Retail Strategy