Tags » Retail Strategy

Evolve or Die: How Traditional Retailers Could Disrupt the Game to Remain Relevant

The World’s Most Dangerous Retailer

Amazon is setting itself up to take over the retail industry. Let’s start with a few facts:

  • In April 2017, 80 million Americans (or an astonishing 63% of the US households) were…
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BRANDING

Wellness Vodka - Selling Hard Liquor to Millennials

Between health­ conscious millennials and individualistic Gen Z who prioritise being true to themselves over traditional group bonding rituals, global alcohol consumption is steadily declining. Alcohol’s place at the party is no longer guaranteed, and brands are having to redefine the unique qualities they bring to the table. 296 more words

BRANDING

Kit and Ace not part of the Kit and Kaboodle of Retail Pullbacks

You may have read about Kit and Ace closing all their stores outside of Canada and retrenching to focus on their Canadian and online businesses. Some may consider this just part of the macro story regarding store closures, poorly performing malls, Amazon dominance, consumers not preferring to shop in stores any longer yadda, yadda, yadda… 440 more words

General Retail

Amazon and the End of CPG Branding

Voice-control disruption

Amazon is on its way to dismantle Consumer Packaged Goods (CPG) branding, fundamentally changing the principles of global retail.

The success of CPG branding relies on 3 key factors: 408 more words

BRANDING

Wellness Vodka - The Environment

Previously:

Wellness Vodka – Selling Hard Liquor to Millennials 

  • Wellbeing – a sense of mental and physical comfort – is a trending international consumer need, especially sought by the millennials.
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BRANDING

Wellness Vodka - The Concept

Prologue

Between health­ conscious millennials and individualistic Gen Z, who prioritise being true to themselves over traditional group bonding rituals, global alcohol consumption is steadily declining. 172 more words

BRANDING

STRATEGY/EARTH DAY. "Furniture Take Back" at IKEA US, in Collaboration with Goodwill

IKEA is committed to having a positive impact on people and the planet. This sustainability event reflects how IKEA would like to help its customers live a sustainable life everyday. 226 more words