Tags » Retail Strategy

Retail Strategy – How Social Media, Cross Selling and Franchising, Store Design e.t.c Helps Retailers.

The rise of social media in the last 10 years has totally changed. That effect has reached out over all commercial enterprises and has been particularly common in retail, where it has transformed the brand to customer relationship into a more customer driven interaction. 1,487 more words

Cross Selling

Marketing from the Grocery Aisles: Omnichanneling

“I went down the street to the 24-hour grocery.
When I got there, the guy was locking the front door.
I said, ‘Hey, the sign says you’re open 24 hours.’ … 854 more words

Julie Lary

Why Clerys is Gone - the Real Reason

My very first ‘real’ job was in Clerys.

It was in Principles (long lost to the recession) on the first floor, where fashion went to die. 1,081 more words


F.A.O. Schwarz didn’t have to die

In a “say it ain’t so” moment, beloved toy store F. A. O. Schwarz has announced that it will not be staying in business, even though its lease on the grand space it occupies at Fifth Avenue and 58th street is not up for renewal for some time. 550 more words


The Wheel Of Retailing

McNair’s wheel of retailing had beenpraised and criticized by different scholars and schools.

However, what it explains is a fundamental pillar to understanding retail and retail development. 16 more words


Chasing the Customer... Great to Goat?

Apple Watch

Good to Goat? or  Good to Great?

The results are in. Looks like Angela did do it! 

It looks as though Angela Ahrendt’s new sales strategy had the right touch. 573 more words

Outlets and brand health

Did you know that in today’s competitive market an average fashion brand sells a good 40% of its assortment discounted? Do you know exactly what share of your merchandise is sold discounted? 901 more words