Tags » Retail Tips

How To: Create an Effective Marketing Plan

Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. 82 more words

Campus Store

Overcoming the Overpriced Misconception

Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. 288 more words

Best Practices

Stunning Spring Container Garden Ideas

The houzz.com slideshow below has some tremendous ideas for Springtime container plantings. Preparing and selling pre-planted containers such as these can be an especially great way for independent garden centers to separate themselves from the big boxes, as this is a level of service that just can’t be scaled. 50 more words

Retail Tips

Color of the Year?

It seems as though the folks at Pantone release a new “color of the year” every few months. This time around, the winner is a leafy, earthy tone they’ve named “Greenery”. 121 more words

Retail Tips

What’s Trending: Personalized Customer Service

With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% 243 more words

Best Practices

How To: Make Your Store a Destination

With the convenience of online shopping on the rise, retailers need to get more creative about how they get people into their stores. A brick-and-mortar store isn’t about the products on the shelves anymore; now it’s all about the experience it provides. 58 more words

Best Practices