Tags » Retail Trends

Retailer’s Viral Marketing Initiatives

The word viral has become a very popular and important buzzword in the marketing and digital world, and it can relate to tweets, posts, videos, or an entire marketing campaign as a whole.  709 more words


Age of information overload

With so much information published online daily, it’s difficult to separate the valuable content from the clutter. Most content is available at the grasp of our fingertips but, where is the line drawn? 127 more words


Digital Shoppers: Unlocking New Brand Opportunities

The meteoric rise of online shopping is dramatically changing our shopping behavior, experience, and expectations thereof. From being a social activity, for the first time in over two millennia shopping is also becoming a private activity. 32 more words

Digital / Social

Social Media Differentiation: Footwear Retailers Social on the Go!

Countless retailers are active on social media outlets listening and engaging with customers; however, it has become increasingly important to provide unique and relevant content and differentiate yourself from competitors. 839 more words


Saks Off Fifth will return to downtown Minneapolis in 2016

Well, that didn’t take long.

Just over a week after Saks Off Fifth closed its store in Gaviidae Common on Nicollet Mall, the outlet chain has found a new home, continuing its presence in downtown Minneapolis. 186 more words


Target debuts its new plus-size fashion line – with help from some vocal critics

Target has revealed a new fashion line for plus-size customers – and has enlisted some of the company’s fiercest critics to launch it.

The Minneapolis-based retail giant… 274 more words


Omni-channel approaches in Luxury retailing

Luxury consumers expect a seamless brand experience across all the channels of business (Elliot et al, 2011). This case study dissertates the importance of omni-channel strategies… 1,159 more words

Consumer Behaviour