Tags » Retailing

The logistics of fulfilling holiday web orders

It’s the end of the year so it is clearly time to see what is up with how retailers are handling holiday logistics. A useful starting point is this graphic from the… 821 more words

Supply Chain

Street Fairs Let Retailers Test Market Before Renting Expensive Storefronts

In Manhattan, real estate easily runs retailers three figures a square foot. It’s no wonder many up-and-coming merchants are ditching the brick-and-mortar model and finding alternatives route to keep expenses down. 923 more words

Pop-Up Shop

Paying for grocery store shelf space

It’s not every day that you see a video about supply chain contracting, so I cannot resist posting about it:

The video comes from Vox… 901 more words

Supply Chain

Keeping your retailers happy - Consistency

In the first of my ‘Keeping your retailers happy’ series, I will be exploring consistency and why it is both the making and breaking of many brands, particularly within the health trade. 657 more words

Branding

So what is a 'Health Retailer'?

Before we delve into exactly what constitutes a health retailer, we first want to understand the mindset of the consumer. In other words…you! It’s essential when approaching any form of retailing analysis that you fully understand who your consumer is and that more often that most starts with you. 674 more words

Branding

Mobile Payments May Not Take Off For Decades

Since Apple introduced a mobile wallet on the iPhone in 2014, analysts have predicted that shoppers in bricks and mortar stores would soon routinely pay for jeans, groceries, and super-sized TVs with their phones. 455 more words

Tech

Nina Mascheroni Marketing Plan

This is a marketing plan I made for my friend Nina Mascheroni’s up-and-coming apparel brand, Nina Mascheroni.

Download as a PDF: Nina Mascheroni Marketing Plan… 3,451 more words

Fashion