Revenue Management
As in other industries is still often equated with selling accommodation and hotel managers or marketing directors (sales) and / or sales (revenue). Despite certain market has a role as a function of marketing are the two terms are not synonymous. 326 more words
Millions of customers have been buying lift tickets online on the Liftopia Platform (Liftopia.com + Cloud Store) for over 11 years, allowing us to amass a wealth of data. 122 more words
All of our partners face unique challenges, and all use the Liftopia Platform differently to solve problems. Our most successful partners incorporate eCommerce into their broadest, long-term goals. 610 more words
Liftopia collaborates with hundreds of ski areas on everything from pricing strategies to online marketing best practices. This case study highlights a real situation from two Liftopia partners, showing what happens when one ski area sets pricing to increase yield and another follows a balanced approach of driving sales volume and protecting yield. 479 more words
Liftopia works with hundreds of ski areas on everything from pricing strategies to online marketing best practices. We collaborate with partners in many different ways—some are happy to let us handle all things eCommerce while others like to test strategies of their own. 405 more words
During the winter season, the pricing and analytics team at Liftopia is hard at work honing our resort partners’ pricing strategies. We work to find opportunities to double down on heightened demand, helping our partners increase revenue and yield through upward price and quantity movements. 119 more words
Revenue management is generally seen as approach to maximizing returns and profits. During a visit to my revenue management class this year, Zita Cobb Innkeeper at the Fogo Island Inn said that revenue management is “evil.” I would argue that paying attention to revenue is not evil and that revenue management can be used to meet other strategic objectives too. 526 more words
