The main thing that I want you to take away from today is that Online Travel Agents, such as Booking.com, Expedia and Laterooms.com, are not your enemy. 405 more words
Tags » Revenue Management
Interesting blog that explains how revenue management systems have changed over time. It is clearly promoting Rainmaker’s own approach to RM, but even so it provides good insights into how analytics can provide a more sophisticated approach to pricing and capacity utilisation.
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Dynamic Pricing” has been a key word for quite sometime in the travel industry –airlines, hotels, tours and other services. What makes it very interesting in today’s time is the next step many of the product and service providers are taking in this regard – offer the same product or service at the same time to different customers for different prices.
Revenue Management has been a hospitality industry buzzword for many years. The challenge is to sell the right rooms to the right customer at the right time for the right price. 384 more words
Barriers to Book: How to increase Direct On-line Bookings
Written by Pamela Carvell, March 2018
So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their Social Media, and ultimately driving traffic to their website, that they neglect the most important part of the overall process: the booking engine! 1,247 more words