Tags » Robert Cialdini

Beauty is in the eye of the beholder

Or more specifically in the eyes of your peers,

Research presented to the Royal Society this week showed that when all your friends prefer blondes, then it’s more likely that you will too. 126 more words


Heuristieken bij evenementen: sympathie [4]

In deze serie blogartikelen vertel ik hoe organisatoren gebruik kunnen maken van heuristieken om bezoekers te stimuleren om het evenement te bezoeken. In dit artikel ga ik in op de vierde heuristiek: sympathie. 547 more words

Event Marketing

trust v/s law

Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.
– Pope

Why make laws, restrictions, borders ?

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Why Personal Branding or Authority is important for startup founders?

Today the buzz word is around building your personal brand. Perhaps, the reason someone is influenced by your craft. Authority – is the one of the principle discovered by New York Times Best Selling author Robert Cialdini. 389 more words


Six principles of influence: The psychology of persuasion

Robert B. Cialdini is a Professor of Psychology and Marketing at Arizona State University. Best known for his 1984 book ‘Influence: The Psychology of Persuasion’, Cialdini has changed how we think about persuasion. 119 more words