Tags » Robert Cialdini

Week Two: 'Pre-Suasion' by Robert Cialdini

This is Week Two of the #CEOChallenge – to read 52 books in a year – follow along for weekly insights into some of today’s most influential books.  498 more words


Signs of Hope

It’s fall in Wisconsin. Call me a stereotypical 20-something white girl, but I adore fall. I love the crisp air,  snuggling under blankets, crunching leaves under my feet, seeing color dot the cityscape, the cool breeze, football, s’mores, and even pumpkin spice lattes (though the Starbucks version is way too sugary. 1,853 more words


To Improve the Leadership Training Experience, Think Like a Marketer

Marketers’ timeless obsession is “getting the right message to the right person, at the right time, through the right channel.” As a consumer who is bombarded by marketing messages on nearly every visible surface during every waking hour, you know intuitively that some messages resonate strongly and most are just background noise. 597 more words

Leadership Ideas

அதெல்லாம் டூப்பு.. இதுதான் டாப்பு..!

னித மனம் இருக்கிறதே, அது விசித்திரமானது. எந்த விஷயமானாலும் அதை மனித மனம் புரிந்துக்கொள்ள அதை விட மாறுபட்ட ஒரு விஷயத்துடன் ஒப்பீடு செய்வது அவசியமாகிறது.

‘இரு கோடுகள்’ தத்துவம் தெரியும்தானே? தாளில் ஒரு கோடு வரைந்து, ‘இதைப் பற்றிச் சொல்லுங்கள்’ என்றால், ‘இது ஒரு கோடு.


The Psychology of Persuasion. Robert Cialdini

Didn’t realize the book on Marketing was published more than 30 years ago,


Six key principles of influence

  1. Reciprocity – People tend to return a favor, thus the pervasiveness of…
  2. 128 more words
Business Books/Magazines

What about 100% of Effective People?

“100% of effective people seem to have read that book.”

Listening to Scott Adams plugging Influence by Robert Cialdini.  Tim Ferris asked him for his opinion on best book ever (or book he’d be most likely to gift to others). 81 more words