Tags » Robert Cialdini

What do you need to know about persuasion?

If you have never read the classic book Influence by Robert Cialdini, you really should. But you’re also in luck, because the Influence at Work team just released this summary of the six principles of persuasion that the book covers. 174 more words

Strategy

Heuristieken bij evenementen: sociale bewijskracht [3]

In deze serie blogartikelen leg ik uit hoe organisatoren van evenementen gebruik kunnen maken van heuristieken om bezoekers te stimuleren om het evenement te bezoeken. Bekijk ook  921 more words

Event Marketing

Selling security by hacking influence (Part 2)

I’m still not quite done with the topic of how to convince organizations to work on improving security, a topic that I started after visiting the Security Roundtable at the UKOUG Tech 2014. 672 more words

Oracle Security

Selling security by hacking influence (Part 3)

I’m still not quite done with the topic of how to convince organizations to work on improving security, a topic that I started after visiting the Security Roundtable at the UKOUG Tech 2014. 1,001 more words

Oracle Security

Happy 2015

  2015 has officially arrived! There is something special and magical about Christmas and this time of year. 1,067 more words

Other

Selling security by hacking influence (Part 1)

At the Security Roundtable at the UKOUG Tech 2014, an important topic was how we can convince organizations to work on improving security. This is a continuation of the blogpost series “How can we sell security”. 934 more words

Oracle Security

How Social Proof Can Make or Break Your Business

Imagine you are visiting New York City for the first time and you are walking down Time Square. You come across a restaurant which has a huge line up. 743 more words

Influence