Although it’s essentially just a tiny speaker next to your customer’s ear, the phone can have a huge impact on how your customers feel about your brand. 129 more words
Tags » Rodger Roeser
What did you think of the Super Bowl? Great game, right? Well, if you’re like me in the advertising and marketing business, I watch the ads with a keen eye for brand, messaging and good old fashioned gut checks like “do you think that will work?”. 537 more words
Data Driven Marketing Drives Insights, Strategies & Tactics
By Rodger Roeser
Using data is nothing new in the advertising and marketing game. It’s been around since the dawn of time when we had to look at who we were trying to persuade and what mediums we were using to persuade them. 935 more words
So, you’re thinking it’s time to hire a PR firm?
Great, I can help! I have hired 6 or 7 (and fired a few).
While the process might seem simple, in truth it is hard to do well. 155 more words