Tags » Rodger Roeser

Measurement is Critical, But Measure Things That are Meaningful, Not to Prove "Worth"

By Katie Delahaye Paine, CEO of Paine Publishing, LLC, and Michelle Hinson, Chair, Institute for Public Relations Measurement Commission

The PR profession is full of professionals who are addicted to meaningless vanity metrics like ad value equivalencies, or AVEs (aka Earned Media Value, Publicity Value, etc.). 46 more words

Why Most "Branding" is a Waste of Money for Business

Communications pros looking to promote their businesses, colleges or firms can utilize many strategies.  Public relations is the most powerful and cost effective strategy because your ideas, firm, message or executive has been vetted by a third party and promoted, in theory, without a filter. 95 more words

Eisen Founder to Rock with Suits That Rock! Tickets on Sale.

tickets for Suits That Rock are now on sale, benefiting the local Carnegie Education Department. http://www.TheCarnegie.com to get tickets! Our president, Rodger Roeser, is playing bass and performing lead vocals, along with several other amazing musicians/local business leaders.

Is your business website ready for "mobilegeddon?" Tips to save your rankings with Google's new algorithm

Or, just hire us. But, if you dont….read on: (or share with your current agency that should have shared this with you).

Most of us understand that no matter what industry we serve, it’s important to be mobile-friendly. 114 more words

Do's and Don'ts of On Hold Messages.

Although it’s essentially just a tiny speaker next to your customer’s ear, the phone can have a huge impact on how your customers feel about your brand. 129 more words

Corporate Rock Star to Share Digital PR Secrets with Cincinnati AMA

For Release

Contact:               Samantha Feck

The Eisen Agency




Twitter @ Eisen Hot News

Greater Cincinnati Marketing Leader to Address Local AMA Shared Interest Group… 341 more words