Tags » Rodger Roeser

Take Brand Journalism to New Heights: Lessons From Coca-Cola

Iconic food-and-beverage company takes brand journalism to new heights

By Shel Holtz | Posted: July 1, 2015

Surveys of reporters and editors have consistently identified what journalists value in an online newsroom.  250 more words

Real Estate Marketing: Installment #2 of 6: Networking.

Best Practices in PR & Marketing for Realtors

By Rodger Roeser, CEO, The Eisen Agency

Most good realtors are born marketers. They have the gifts of socialization, negotiation and association and find ways to bring what appears to sometimes be the disparate of matches to a perfect and mutually beneficial close for buyer and seller. 906 more words

Four Steps to Running a Great Social Media Competition

4 steps to running a great social media competition

By Katie Creaser | Posted: June 9, 2015

Many people enter contests, sweepstakes and giveaways through social media platforms, but a contest isn’t just beneficial for the winner.Social media contests can be a great way to engage your customers, build your brand’s positive reputation online and grow your online presences. 11 more words

Six Practical Steps for an Integrated Content Strategy

Six Practical Tips for an Integrated Content Strategy

by Brad Dodge  |

May 27, 2015

|  199 views

Read more: http://www.marketingprofs.com/articles/2015/27755/six-practical-tips-for-an-integrated-content-strategy#ixzz3bLgfAGQ4

The only expression more irritating than “we need it yesterday” is “ready, fire—aim!” 100 more words

Measurement is Critical, But Measure Things That are Meaningful, Not to Prove "Worth"

By Katie Delahaye Paine, CEO of Paine Publishing, LLC, and Michelle Hinson, Chair, Institute for Public Relations Measurement Commission

The PR profession is full of professionals who are addicted to meaningless vanity metrics like ad value equivalencies, or AVEs (aka Earned Media Value, Publicity Value, etc.). 46 more words

Why Most "Branding" is a Waste of Money for Business

Communications pros looking to promote their businesses, colleges or firms can utilize many strategies.  Public relations is the most powerful and cost effective strategy because your ideas, firm, message or executive has been vetted by a third party and promoted, in theory, without a filter. 95 more words