Tags » ROI (Return On Investment)

StoryAlity #121 - How to build a Box-Office Bomb: Base it on a Board Game!

How to build a Box-Office Bomb: Base it on a Board Game!

SSN Insider this month has a great article called: `Shall We Play A Game? 1,016 more words

StoryAlity

How to choose your promotional gifts supplier - the industry expert gives us his guidance

Welcome to the second of my blog posts in a series of three, in which I ask some pointed questions of the Director General of the British Promotional Merchandising Association (BPMA), Gordon Glenister. 742 more words

Promotional Gifts

What makes a good promotional gift – I ask the industry expert

As we run up to the UK’s second Promotional Products Week event, which starts on 15th September, I thought I’d put Gordon Glenister, the Director General of the British Promotional Merchandising Association (BPMA), on the spot and ask him a number of searching questions about the state of the industry. 485 more words

Promotional Gifts

Vocab - ROI (Return on Investment)

ROI (Return on Investment)

  • Earning power of assets measured as the ratio of the net income (profit less depreciation) to the average capital employed (or equity capital) in a company or project…
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Business Vocab

StoryAlity #76 - The `new' Film RoI numbers at The-Numbers.com

On – The new `RoI’ numbers – at The-Numbers.com…

Some Breaking News… (And I should point out, up front – I am in no way commercially – or otherwise – affiliated with Bruce Nash, and,  5,426 more words

StoryAlity

Attitudes and Perceptions of Promotional Products

Here in the UK, a survey of 1,000 consumers has been conducted on behalf of the BPMA (British Promotional Merchandise Association) by the independent research company Atomik. 37 more words

Promotional Gifts

Ten Unusual Ideas For A Promotional Gift

Even though I keep telling my clients to ALWAYS go with ‘effective’ and not fall into the trap of going for something gimmicky – there are occasions when ‘unusual’ may well be the right route. 361 more words

Promotional Gifts