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Demonstrating the impact of marketing when performance is the result of cross-functional efforts requires three elements:
- Show performance of shared impact metrics. Whether the goal is increased deal velocity, better renewal rates or improved customer loyalty, you need to demonstrate that the impact metrics marketing invests in are, in fact, improving.
Tags » ROI
Why are so many of you looking past the value of a brand influencer in your strategy of growth? Have you been bombarded with direct messages from everybody that reached their first thousand followers? 294 more words
Given that the average life span of a fund accounting solution is seven to ten years, investing in a new solution is one of the most important decisions Nonprofit Finance Directors and management can make. 140 more words