Tags » ROI

Marketing Pipeline Metrics: Restoring Balance | SiriusDecisions

Demonstrating the impact of marketing when performance is the result of cross-functional efforts requires three elements:

  • Show performance of shared impact metrics. Whether the goal is increased deal velocity, better renewal rates or improved customer loyalty, you need to demonstrate that the impact metrics marketing invests in are, in fact, improving.
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Scoop.it

|| Nike without Jordan?: A Short - An Influencer's Value In Today's Online Market ||

Why are so many of you looking past the value of a brand influencer in your strategy of growth? Have you been bombarded with direct messages from everybody that reached their first thousand followers? 294 more words

Branding

A Common Point.

I know I’ve referenced this before, but this all seems to really be playing out and I’m just amazed by God’s grace. He has clearly shown me my “Yes, but different.” 329 more words

Re-writing the story

I had the pleasure of listening to Gary Machan today. He’s a “fellow learner” from the Ontario Association of Health Centres (and the guy that recently shared a report from the Southeast LHIN that showed that raising income of those in poverty alone isn’t enough to reduce mortality… 425 more words

Superior Nonprofit Accounting Software ROI Equals Good Stewardship

Given that the average life span of a fund accounting solution is seven to ten years, investing in a new solution is one of the most important decisions Nonprofit Finance Directors and management can make. 140 more words

Fund Accounting

BTW, here’s the ROI on my MBA

When I first told my mom I wanted to go to grad school, she got a pained expression on her face.

“But you’re going to be in so much debt!” 797 more words

Budget / Finances

How To Find Two Million Dollars In The Morning

“Oh! I forgot to tell you. I accidentally made two million dollars this morning,” Dave told me.

We were standing in his kitchen. We had been hanging out for awhile when he suddenly realized he had this story to tell me. 918 more words