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Building ROI-focused SEO strategies: A framework


How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact. The post Building ROI-focused SEO strategies: A framework appeared first on Search Engine Land. 18 more words

A Refresher on Marketing ROI

(Source: hbr.org)

Companies spend a lot on marketing communications. But is all that money well spent? Marketing ROI (mROI) helps companies measure the return on investment. 1,539 more words

Money Matters

My Love Affair With an Irish City

I first visited Dublin, the capital city of Ireland, when I was just 21 years old and even though I was with the most miserable company imaginable I had the best time. 398 more words

Post #72. Think Like An Investor - Think ROI.

Think like an investor.

When it comes to choices around time, money, food, sleep, work… any choices really.

When considering the different choices, again, think like an investor… 245 more words

Action

Speed is Critical For Ransomware Recovery

Speed of recovery from any disaster is always important, but it is most critical in terms of recovering from a ransomware attack. Most ransomware fees are typically a few thousand dollars, and are rarely more than $20,000. 632 more words

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Mystery Shopping Gap Analysis: Identify Service Attributes with Highest Potential for ROI

Research without call to action may be interesting, but in the end, not very useful.

This is particularly true with customer experience research.  It is incumbent on customer experience researchers to give management research tools which will identify clear call to action items –items in which investments will yield the highest return on investment (ROI) in terms of meeting management’s customer experience objectives.   625 more words

Customer Experience Strategy

Why Windows File Server Archive ROIs are Broken

Windows file server archiving is the process of getting all the old data off of an organization’s Windows file servers and moving them to some less expensive form of storage. 524 more words

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