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CUSTOMER VALUE OR SALES? WHAT SHOULD WE MEASURE?

Marketing touches us at every point of our lives, even before we start understanding the world around us. We all remember the advertisement jingles from when we were practically babies, but have to use super human brain strength to recollect what we had for breakfast. 705 more words

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WHY ALL MARKETERS MUST BE RUMPELSTILTSKIN

We all believe that advertising started with the radio and the television, after the origin of mass media. Back then it was a one-way communication stream where the marketers told us what we want and need. 652 more words

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Talk Deary to Me...!

From the depths of the Enchanted Forest a tricky creature has arrived to Gatofante… He can be naughty, but also adorable; he loves to make deals and he’s always craving for more power… Well… Maybe in this case for more coffee? 157 more words

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