Tags » Saatchi
thank you Saatchi!
Specsavers attempts to trademark the word “should’ve” made headlines recently for the audacity of the move. While the idea of a commercial entity owning an aspect of our language is enough to make some squeamish, many were quick to point out it’s not a move completely without precedent; Carlsberg successfully achieved the same thing with “probably” in 2010. 624 more words