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Review: Switch - How to change things when change is hard

In the book Switch – How to change things when change is hard the authors describe a fundamental three-part framework that can guide you in any situation where you need to change behaviour: direct the rider (provide chrystal-clear direction by addressing the rational side), motivate the elephant (engage people’s emotional side), and shape the path (make change more likely). 270 more words

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Recensie: Switch - Durf te veranderen

In het boek Switch – Durf te veranderen werken de auteurs Chip en Dan Heath een fundamenteel raamwerk uit dat je kan helpen bij situaties waarin je gedrag moet veranderen (switch): stuur de bereider aan (geef kristalheldere instructies door de rationele kant van mensen aan te spreken), motiveer de olifant (betrek de emotionele kant van mensen erbij) en effen het pad (maak de verandering waarschijnlijker). 263 more words



I’ve been the inquisitor

Now I just want to hug

What good has judgement wrought?

Only to scare people away

I don’t want to do that… 16 more words


Find Out Exactly How To Secure Invaluable Forms For Your Enterprise

Business owners, no matter if they will do business from home or in a business office, typically have forms they will be required to keep as safe as is feasible. 304 more words


Discover How To Safeguard Valuable Paperwork For Your Business

Business owners, regardless of whether they work at home or in an office, usually have forms they’ll be required to keep as protected as is feasible. 298 more words


Is your data safe on Facebook? Not really

Your personal information is Facebook’s currency. It’s bought and sold every day.

When advertisers want to target a specific group of customers who, for example, are a particular age and have a certain political affiliation or interest, Facebook makes that possible. 496 more words