Tags » Sales 101

C2A :: The Formula

Head, Heart, Hands.
Head, Heart, Hands.

Say it with me now…
Head, Heart, Hands.

When you’re moving into a “call to action”, albeit at the end of a public workshop, radio show, television spot, in a current client setting or over coffee with a referral; the situation doesn’t matter. 86 more words


Give and Take

Lately I have had the sad reminder that many people are only interested in talking to you if it serves them. We had recently looked at how people only call when they want something—and that has become more apparent in the last few days. 927 more words