Tags » Sales Enablement

Win Analysis and Case Studies

Win Analysis and Case Studies are popular collateral vehicles for B2B marketers. They both are important to demonstrate credibility and scale your success. However these content types are to be used in different contexts. 107 more words

Content Blueprint

How Can Microlearning Solve Your Sales Problem?

by Rory Christian
@cambashi_rory
LinkedIn

Of the executive buyers asked to discuss their experiences of meetings with vendor salespeople:

  • 57% said meetings with sales reps often failed to meet expectations because they weren’t knowledgeable enough about their industry…
  • 1,422 more words
E-Zine

ELEVATING THE IMPACT OF YOUR SALES KICKOFF

It’s that season again! Yes…the season for your annual Sales Kickoff (SKO) meeting.  

It is one of those rare and golden opportunities when you are able to pull the entire sales team together with other key players from across…

January 05, 2017  |   Read more »

YOUR ROADMAP FOR SALES SUCCESS IN 2017

Is your sales team prepared to explode out of the starting blocks in January for a powerful start and success in 2017?   Unfortunately, many companies ignore sales planning because they feel the task is overwhelming or that they will be…

December 22, 2016

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8 STEPS FOR RESETTING CUSTOMER EXPECTATIONS (when a customer commitment is in jeopardy)

There is an old sales adage that says: “No sale shall go unpunished.”  Although humorous, it is also unfortunately true in some cases.   From time to time in every sales organization – for whatever reason – the company is… 6 more words

SETTING EXPECTATIONS TO ACCELERATE SALES

Is your sales team spinning its wheels in an ineffective flurry of empty activity trying to follow up with prospects?

If so, take a closer look to see how your team is setting expectations and confirming commitments with those prospects…. 6 more words