Tags » Sales Enablement

Social Selling Benefits

Sales Research company CSO Insights and Seismic, a sales enablement vendor, asked 400 global B2B professionals about the benefits of social selling tools.  These tools include sales enablement, social listening, and social marketing solutions.  638 more words

Sales Intelligence

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. 569 more words

Marketing

Has Digital Marketing delivered on the promise of new revenue growth and increased ROI in Business Marketing?

Without much ado the answer is “minimally”. Digital marketing, by itself, does not drive new revenue. Improvements are in process execution and awareness.

Digital marketing makes sense in broad-reaching marketing campaigns, such as newsletters, that touch a large volume of prospective customers, not measurable in ROI terms. 309 more words

Steps to becoming your own Sales Manager with Activity-Based Selling

Image via Salesforce.com

In order for Sales Reps to be successful in sales, they need to think like a Sales Manager. To be able to do this they need to be able to track their own numbers and activities in the Sales pipeline. 974 more words

Marketing

12 Things Great Leaders Do Daily

By definition a leader is a person who leads or commands a group – at least that’s what Professor Google says.  My definition is a bit different.   284 more words

Leadership

Why Your Role as Sales Leader Isn't to Motivate

Many people think “cheerleader” when they envision an effective sales leader.  Someone who gets the team fired up, screams and shouts, and sets everyone on a rah-rah march into the field to meet prospects. 519 more words

Sales

Get Specific -4 Ways to Make Your Business Conversations More Effective

Your eyes are glazed over.  You’re trying to be discreet but you can’t help looking at your watch.  Is it over yet?  As meeting standards go this one is pretty brutal. 407 more words

Sales