Tags » Sales Enablement

Selling in the 21st Century

We’ll come back to this theme at various times during 2015 and probably beyond.

A logical starting point is “What is different about the 21st Century in this respect? 1,666 more words


MD&DI: Top 4 Medtech Marketing Trends of 2015

  February 13, 2015- Published by MD&DI (Medical Device and Diagnostic Industry)

As labs and hospitals try to cut costs, knowing how to effectively sell your medical device products will be key. 924 more words

Marketing Guru

Are you creating Yes-ortunities?

As sales and marketing professionals our job is to get a YES.

YES, I’ll buy a ticket to your conference.

YES, I’ll purchase your product. 682 more words

Messaging & Content Marketing

Sales Enablement for the Lean Startup

I’ve been asked by high tech startups about how they should approach sales training. You’ve raised money, have a great product that is gaining traction in the market, some established customers and have hired a sales team. 538 more words

Sales Process

The Intertwining of Customer Marketing and Sales

Relationships, Technology, and Accountability

Customer Marketing 3.0 challenges marketing leaders to reevaluate not only their customer marketing activities but vast facets of their marketing organizations. The relationships customer marketing practitioners develop and maintain with each of these different groups—from sales, to customer success, to product, to finance, to IT—evolve from ones largely focused on tactical issues to ones that are much more strategic in scope. 704 more words


Is sales enablement making sales people stupid? Response!

Happy new year everyone. After a short break for holiday and family time, it is time to re-join the sales world! I hope you got to enjoy some R&R with family and friends too. 318 more words

Sales Enablement

Seismic Shakes, Rattles And Rolls With $20M In Funding

Seismic, a company that helps sales and marketing departments create and manage their content, while ensuring they are always using the most current materials, landed $20M in Series B funding today. 490 more words