My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. 24 more words
Tags » Sales Enablement
It has happened to all of us: a perfectly timed ad, email or recommendation that captures your attention. Typically, that kind of outreach leads to you to open multiple browser tabs and begin comparisons of features and pricing, resulting in a purchase, not to mention unintended items in your cart. 618 more words
Has Digital Marketing delivered on the promise of new revenue growth and increased ROI in Business Marketing?
Without much ado the answer is “minimally”. Digital marketing, by itself, does not drive new revenue. Improvements are in process execution and awareness.
Digital marketing makes sense in broad-reaching marketing campaigns, such as newsletters, that touch a large volume of prospective customers, not measurable in ROI terms. 309 more words
Image via Salesforce.com
In order for Sales Reps to be successful in sales, they need to think like a Sales Manager. To be able to do this they need to be able to track their own numbers and activities in the Sales pipeline. 974 more words