Tags » Sales Enablement

Is Your Social Feed A Drunk Librarian Who Won't Shut Up?

Cartoonist Dorothy Gambrell once wrote that “If television is a babysitter, then the internet is a drunk librarian who won’t shut up”.  You can check out her complete thought here; 352 more words

Social Media

A Sales Enablement Toolguide

In B2B technology product marketing, one of our most important jobs is to give reseller reps and channel partners tools that ignite buyer discussions, and that help the keep momentum going as they progress throughout a sale. 380 more words


The Making of a Sales Hero

“Sell”, as per a definition online is –

  • give or hand over (something) in exchange for money
  • persuade someone of the merits of

Now the very act of handing over something for money or persuading someone about the merits of a particular product or service, entails that the person or entity intending to undertake the activity has thought through and done the following – 341 more words


Pay Attention. You're Missing So Much.

Pay attention.  Did you see that?  Did you notice her roll her eyes?  Did you see how he looked at his watch?  Did you hear the receptionist’s tone when she told you to hold?  453 more words


Sales Enablement: Perception Vs. Reality

Sales is one of the oldest professions in the world, yet it often remains misunderstood.

The perception is that sales acumen and ability is innate and ANY salesperson will be wildly successful in EVERY situation. 424 more words

Talent Management

What If Marketing Owned and Rocked Your January Sales Kickoff?

Tony Compton, Managing Director

I visualize the countless Vice Presidents of Sales who have just read this post’s headline and are cursing their computer and smartphone screens. 1,475 more words

A Remarkable Sales Lesson From Yankee Candle

Yesterday I went into Yankee Candle to purchase some of their awesome selling Balsam and Cedar scented candles.  I had a Buy Two, Get Two Free… 467 more words