We’ll come back to this theme at various times during 2015 and probably beyond.
A logical starting point is “What is different about the 21st Century in this respect? 1,666 more words
Customer Marketing 3.0 challenges marketing leaders to reevaluate not only their customer marketing activities but vast facets of their marketing organizations. The relationships customer marketing practitioners develop and maintain with each of these different groups—from sales, to customer success, to product, to finance, to IT—evolve from ones largely focused on tactical issues to ones that are much more strategic in scope. 704 more words
Happy new year everyone. After a short break for holiday and family time, it is time to re-join the sales world! I hope you got to enjoy some R&R with family and friends too. 318 more words