Tags » Sales Enablement

Q2 2015 Sales Enablement market news and trends

I’ve been cleaning up / refreshing my work in progress list of Sales Enablement apps/tools/solutions/services. Latest addition on May 20, 2015: salesbean.com

On April 1, 2015, I was honored to find myself on this list of… 897 more words

Marcomm!!! What's that???

I have been musing about how to start this blog and the topic of the first article. Seemed like the first place to start was to write about what is marketing communication? 489 more words

Messaging

Selling in the 21st Century

We’ll come back to this theme at various times during 2015 and probably beyond.

A logical starting point is “What is different about the 21st Century in this respect? 1,666 more words

Articles

MD&DI: Top 4 Medtech Marketing Trends of 2015

  February 13, 2015- Published by MD&DI (Medical Device and Diagnostic Industry)

As labs and hospitals try to cut costs, knowing how to effectively sell your medical device products will be key. 924 more words

Marketing Guru

Are you creating Yes-ortunities?

As sales and marketing professionals our job is to get a YES.

YES, I’ll buy a ticket to your conference.

YES, I’ll purchase your product. 682 more words

Messaging & Content Marketing

Sales Enablement for the Lean Startup

I’ve been asked by high tech startups about how they should approach sales training. You’ve raised money, have a great product that is gaining traction in the market, some established customers and have hired a sales team. 538 more words

Sales Process

The Intertwining of Customer Marketing and Sales

Relationships, Technology, and Accountability

Customer Marketing 3.0 challenges marketing leaders to reevaluate not only their customer marketing activities but vast facets of their marketing organizations. The relationships customer marketing practitioners develop and maintain with each of these different groups—from sales, to customer success, to product, to finance, to IT—evolve from ones largely focused on tactical issues to ones that are much more strategic in scope. 704 more words

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