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Speed Demon Beach Speedway – Bagan Lalang 2017

It was a beach mud-fest for classic motorcycle and café-racer fans on Sunday 7th May 2017. The quaint Bagan Lalang beach came to life with the roar of classic dirt racers and café retro motorcycles slipping and sliding on the beach. 139 more words

Motorcycles

Cruiser specialist MAD Garage now open in Setapak.

Cruiser lovers, especially Harley-Davidson owners have a new reason to rejoice. A brand new outfit catering for cruiser needs is now open in Taman Sri Rampai, Setapak. 192 more words

Motorcycles

A Basic Overview of IMC: Part 3 Component Value

The following is Part 3 of a 3-part series providing a basic overview of Integrated Marketing Communications (IMC).

The channels available to the IMC practitioner are numerous, yet should be considered and selected according to the potential for reaching the desired audience and effectively delivering the appropriate message as well as other determining factors (i.e.

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Advertising

A Basic Overview of IMC: Part 2 Evaluation Strategies

The following is Part 2 of a 3-part series providing a basic overview of Integrated Marketing Communications (IMC).

The channels available to the IMC practitioner are numerous, yet should be considered and selected according to the potential for reaching the desired audience and effectively delivering the appropriate message as well as other determining factors (i.e.

678 more words
Advertising

A starter café-racer for RM7366.78.

Have you ever wanted a hobby motorcycle? Something unique yet simple enough for you to toy around with. Well here is an option to consider, the Sky Team Ace 125 Café-Racer. 322 more words

Motorcycles

Impulse/Unplanned Purchasing

Impulse buying is defined as a sudden strong tendency to buy products which the customer had not planned to buy and has bought them without deep contemplation (Tifferet and Herstein 2012). 626 more words

A Basic Overview of IMC: Part 1 Components

The following is Part 1 of a 3-part series providing a basic overview of Integrated Marketing Communications (IMC).  

Reinold and Tropp (2012) defined Integrated Marketing Communications (IMC) as “an audience-driven business process of strategically managing stakeholders, content, channels and results of brand communication programs” (p.

1,057 more words
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