Tags » Sales Promotion

Size Matters Makes Award Final

Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a… 86 more words

News & Views

She's A Jolly Good Fellow...Again!

As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM). 125 more words

News & Views

SALE : JAYDED By Shevaun DeLucia

TITLE : Jayded
AUTHOR : Shevaun DeLucia

Maxine Daniels was made an offer that she couldn’t refuse. She couldn’t think of a better time—after breaking things off with her fiancé—to change cities and merge her company with Saunders Literary Agency. 146 more words

Book Love

why Shopper Marketing is the logical starting point for integrated comms

There has been a lot of buzz recently about the resurgence of Shopper Marketing, a discipline focused on actually getting shoppers to buy product, versus the last decade’s focus on getting people to love brands. 521 more words


Newsagents should be wary of Instagram...

Those of you who work in fashion will know how powerful Instagram has become as a tool for sales promotions. Of course they’re no longer called sales promotions – for some strange reason everything has been relabeled in the digital world. 585 more words

Social Media

why bricks and mortar retailers need to keep customer's smartphones in their pockets

I was in B&Q last Saturday, trying to help my dad to buy a Gazebo.  We stood in the ‘garden furniture’ aisle and found a big brown cardboard box with a product name and a one inch square photo of a gazebo under it and a price label on the shelf.   354 more words


Who Said Size Didn't Matter?

Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.

As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. 449 more words

News & Views