Tags » Sales Promotion

why spend on experiential when you're so far removed from the purchase experience?

These days, I can’t whiz round the shops in Leeds without maneuvering past a couple of experiential marking events / brand experiences.

The stands/lorries/huts/inflatable domes are often full of shoppers happily enjoying free food/massages/entertainment or whatever but despite the amount of general Sales Promotion / Promotional Marketing / Shopper Marketing I’ve done for brands in the past I’m start to seriously doubt the value of this kind of experiential activity. 329 more words

Account Planning

Taco Bell's Cool (but weird) World Series Breakfast Promotion

If you’re following baseball, you know the New York Mets are in the world series (yay!) to face the Kansas City Royals, who are returning to the Big Show for the 2nd straight year. 990 more words

General Marketing Thingys


Businesses today are continually looking for ways to improve the effectiveness and efficiency of their operations.  Marketers spend an enormous amount of time finding out what consumers really want and what promotions will be most effective. 658 more words


is this the beginning of the end of Price Match?

Last week, Morrisons simplified their ‘Match & More’ loyalty scheme to focus on rewarding overall spend with points, completely dropping the Price Match element that sent cardholders vouchers if their shop on certain branded goods would have been cheaper elsewhere. 207 more words


Size Matters Makes Award Final

Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a… 73 more words

Public Relations

She's A Jolly Good Fellow...Again!

As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM). 125 more words

Public Relations