Tags » School Of Business

Bloomberg Made Easy

Students and staff at Manhattan College are working on completing a manual that will help students navigate through Bloomberg, a website that provides business and market news, data, analysis and other things of that nature. 714 more words


The Rise of Big Data in Business and GGU’s New Master’s Degree in Business Analytics

Technology has utterly transformed business, and the San Francisco Bay Area has been at the very epicenter. Companies founded in this region, such as Facebook and Google, are pushing out data nearly at the speed of light, and their users are consuming it at a mind-boggling scale. 519 more words

Ageno School Of Business

Marketing students to explore buyer behavior for Sprint

By Heather Cass
Publications and Design Coordinator, Penn State Behrend

This semester, students in Dr. Mary Beth Pinto’s MKTG 344 Buyer Behavior class will have a unique opportunity to work on a collaborative research project with a leading wireless telecommunications company, and it is all thanks to one of the first classes that Pinto ever taught three decades ago at the University of Maine. 750 more words

Content Marketing Suite - Parfait in #YGK

It has been a long journey, but my fellow classmates and I are now in the final days of the semester and that means all reports and projects are due for Interactive Marketing Communications at St. 601 more words

School Of Business

Trip to Japan becomes 'defining memory' for Behrend students

By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend

Grace Waldfogle expected Aug. 6 to be a somber day. Not only was it the last day of her trip to Japan as part of a Penn State Behrend embedded course, but it also marked the 71st anniversary of the Hiroshima bombing. 618 more words


The future of business is coming to Schwab Hall

The modernization of Schwab Hall has begun. It will become the home for the School of Business, providing a contemporary learning environment for its students. 670 more words

Matt Fraley

Storytelling for your Nonprofit: Best and worst practices

I’d like to start by thanking readers for the positive responses to my last piece. I had suspected that writing about marketing for Nonprofits might be a niche where I can contribute, and you verified that suspicion with your encouragement through email and social media.  775 more words

School Of Business