Tags » School Pr

Delivering Beyond the Normal and Expected

In the year ahead, consider stretching your thinking about solving school community issues or expanding your district’s opportunities by using great, creative school PR.

I often say that because of NSPRA’s award programs, we have a cat-bird seat to see the very best tactics and strategies throughout the US and Canada. 625 more words

School Communication

Do public school students benefit from PR campaigns?

There are many innovative ways to stay relevant in the changing tide of public education. As more and more charter and/or private schools keep popping up on the nearest street corner we see an increasing demand to focus on what’s new, flashy, and in the airwaves. 184 more words

Education

Internal Communication Is Critical for Success

Create a Culture of Communication in Your Districts

Recently, I spoke before a group of superintendents when I received an Outstanding Friend of Public Education Award from the Horace Mann League. 482 more words

Communication

A New Strategy for Marketing in this Era of Choice

Recently, I spoke before a group of superintendents when I received an Outstanding Friend of Public Education Award from the Horace Mann League. I most appreciate that honor and I also used my acceptance to speech to share some messages with these leading superintendents who rally around public education. 841 more words

School Communication

Overcoming the “Viral Disruption of Pure Nonsense”

Don’t know about you, but I’m getting less tolerant of the growing discussion of facts, alternative facts, and the fake news label. I previously offered my “fake news” advice in the last submission of   568 more words

Communication

The Power of PR in Schools

In an ever-increasing digital world, schools today face more obstacles than ever before.

From reports of disappointing academic performance to shockingly violent acts by a few pupils and parents, schools have had an overabundance of negative publicity in the past several years. 1,221 more words