Tags » School Pr

Get Aggressive in Building Your Communication Budgets

In an era of public-education bashing coupled with increasing competition for students, school leaders must integrate communication into all that we do or we will risk losing the battle we now face. 804 more words


Delivering Beyond the Normal and Expected

In the year ahead, consider stretching your thinking about solving school community issues or expanding your district’s opportunities by using great, creative school PR.

I often say that because of NSPRA’s award programs, we have a cat-bird seat to see the very best tactics and strategies throughout the US and Canada. 625 more words

School Communication

Do public school students benefit from PR campaigns?

There are many innovative ways to stay relevant in the changing tide of public education. As more and more charter and/or private schools keep popping up on the nearest street corner we see an increasing demand to focus on what’s new, flashy, and in the airwaves. 184 more words

School Community Involvement

Internal Communication Is Critical for Success

Create a Culture of Communication in Your Districts

Recently, I spoke before a group of superintendents when I received an Outstanding Friend of Public Education Award from the Horace Mann League. 482 more words