Tags » School Pr

A New Strategy for Marketing in this Era of Choice

Recently, I spoke before a group of superintendents when I received an Outstanding Friend of Public Education Award from the Horace Mann League. I most appreciate that honor and I also used my acceptance to speech to share some messages with these leading superintendents who rally around public education. 841 more words

School Communication

Overcoming the “Viral Disruption of Pure Nonsense”

Don’t know about you, but I’m getting less tolerant of the growing discussion of facts, alternative facts, and the fake news label. I previously offered my “fake news” advice in the last submission of   568 more words


The Power of PR in Schools

In an ever-increasing digital world, schools today face more obstacles than ever before.

From reports of disappointing academic performance to shockingly violent acts by a few pupils and parents, schools have had an overabundance of negative publicity in the past several years. 1,221 more words

Measuring the Call to Service

By now, you have probably figured out something about me: I like learning about history. I’ve always enjoyed looking back in time to better understand the context surrounding events. 1,235 more words

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Arguably, the most successful three words in the history of athletic PR. It’s easy to remember and speaks to its target audience.

Note: I wear Saucony running shoes so this is not an endorsement for Nike. 347 more words

A Superintendent’s Gift That Keeps on Giving

Every superintendent needs one of these gifts to be successful. In fact, every school board member should make sure they provide the motivation and support to make this gift a reality. 418 more words

School Communication

Sounding the Alarm

Crisis planning in the middle of a crisis is not a plan. As strategic communicators, we have not only the opportunity but the obligation, to be prepared in the event of a crisis. 1,286 more words

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