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Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube

Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.

The post Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube appeared first on Marketing Land. 8 more words

New test rapidly identifies antibiotic-resistant ‘superbugs’

When you get sick, you want the right treatment fast. But certain infectious microbes are experts at evading the very anti-bacterial drugs designed to fight them. 41 more words

Science

Stephen Hawking’s final papers predict the future will be super-rich superhumans vs. regular humans

A collection of the brilliant physicist’s final papers will be published tomorrow in a book called Brief Answers to the Big Questions, but the U.K.’s Sunday Times revealed some excerpts early. 78 more words

Science

Desalination Explained

By Paddy Padmanathan
(Edited by Alison M.  Jones, NWNL Director)
Pictures and graphics provided by Paddy Padmanathan

Mr. Padmanathan, a professional civil engineer for over 35 years, is President and CEO of ACWA Power, a company that delivers desalinated water in 11 countries. 1,395 more words

NWNL On Issues

Sales and marketing: Decision makers say you’re sending mixed messages

A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. 26 more words