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Kicking the Habit: How Tobacco Companies Made the Most of Formula One - Part Two, Legacy

Above Image: An Honda advert from the early 2000’s demonstrate how tobacco brands used their affiliation with teams, such as BAR and Jordan, to increase their global exposure| Image Courtesy of… 604 more words
Formula One

Kicking the Habit: How Tobacco Companies made the most of Formula One - Part One, Sponsorship

Above Image: Formula One fans had grown accustomed to seeing advertisements such as these at races across the world |Image Courtesy of The Independent.

Gold Leaf were the first tobacco brand to sponsor a Formula One team, doing so with Team Lotus in 1968. 1,119 more words

Formula One

Alfa Romeo returns to Formula 1 with Sauber F1

Famous sports car brand Alfa Romeo returns to Formula 1 with Sauber F1 Team after a 32-year absence

The return of the Alfa Romeo brand to Formula One is an exciting prospect for many fans (including myself.) Alfa Romeo will become title sponsor as well as form a technical and commercial partnership with Sauber. 1,479 more words


Major Ferrari sponsor Santander confirms Formula 1 exit

Spanish bank Santander has confirmed its exit as a sponsor from Formula 1 after 11 seasons following the conclusion of the 2017 campaign last weekend in Abu Dhabi. 215 more words

Ferrari poised to lose Santander sponsorship

Scuderia Ferrari are poised to lose their Santander sponsorship at the end of the year, according to Spanish reports.

After a seven-year sponsorship deal, the Spanish banking giant has declined an offer to renew a deal work £35 million from the Scuderia. 123 more words

The Asphalt Tweets Enzo: Paolo the Ferrarista Rates #MexicoGP & #BrazilGP

“We have been strong almost everywhere this year, obviously in a few races we had some difficulties, but as a team we can be proud. We are building ourselves for next year.” 1,320 more words


Ferrari and Philip Morris announce long-term deal

Ferrari and Philip Morris announce long-term deal, even though their logo is not visible on cars.

Back in September, Ferrari announced it will remain with tobacco sponsor Philip Morris and its Marlboro brand for the near future. 449 more words