Tags » Search Engine Marketing

Social Media Analytics: Data Obtained

Social media analytics assists in measuring the performance of social media activities by gathering information from social networking websites, blogs, and discussion forums. Key information that is tracked using these tools include the following: 450 more words

What is Search Engine Optimization and how it can Benefit Your Business

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address factors that can impact a website’s or web page’s search engine rankings for specific search terms, resulting in a high placement in a search engine’s organic (unpaid) search results. 540 more words

Know your Market to Market your App

Marketing research must be carried out to understand the mobile usage patterns of intended users, to segment the target market and further identify different user personas, and to create use cases based on personas and their mobile usage patterns. 387 more words

Search Engine Optimisation and You: A Beginner's Guide

Why is search engine optimisation important to your business? 

In “Understanding Digital Marketing” Damien Ryan uses the metaphor of a website being a business’s digital shopfront, a place where we can convert visitors into customers. 969 more words


Online Reputation Management Service

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google. 568 more words

Internet Marketing Company

Can an Effective Website be responsible for Critical Success?

An effective website is a critical component of a company’s overall online success. Company’s website serves as the central hub and foundation for its online activity. 549 more words

Getting the Website Architecture Design Right

One of the first considerations when building a website is the site’s structure. A well-planned structure is fundamental to the success of the website and can prevent issues in later stages of the site development. 518 more words