Tags » Search Engine Marketing

What Is SEM? Does SEM Include SEO?

At a recent gathering of marketing professionals and people interested in learning about Digital marketing, I was surprised by the number of people asking me to confirm that their understanding of “SEM” was accurate. 434 more words

Search Engine Marketing

Search Engine Marketing Tips For Small Businesses

When it comes to search engine marketing for small businesses, the enterprising owner is in about the same place as he or she always finds himself—behind the eight ball in terms of available cash and expertise to throw at the problem. 317 more words

Marketing Tips

Google AdWords to soon break up desktop and tablet - enable mobile base bidding

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.” 18 more words

Understanding Google Advertising Network By Digital Samosa

Google Adwords is a great platform to market your brand and reach your customers, but you should know how you are going to work with it and what will be your goals? 489 more words

Digital Marketing