Social media analytics assists in measuring the performance of social media activities by gathering information from social networking websites, blogs, and discussion forums. Key information that is tracked using these tools include the following: 450 more words
Tags » Search Engine Marketing
Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address factors that can impact a website’s or web page’s search engine rankings for specific search terms, resulting in a high placement in a search engine’s organic (unpaid) search results. 540 more words
Why is search engine optimisation important to your business?
In “Understanding Digital Marketing” Damien Ryan uses the metaphor of a website being a business’s digital shopfront, a place where we can convert visitors into customers. 969 more words
“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google. 568 more words
An effective website is a critical component of a company’s overall online success. Company’s website serves as the central hub and foundation for its online activity. 549 more words