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Updates to How Bing Matches Keywords

Bing announced two items today. First is that Bing will be removing the opt-out functionality for Close Variant Matching on May 21st, 2015. The second announcement was related to how they… 136 more words


Common Reasons Behind CTR Fluctuations

I’ve written a post about Click Through Rate Fluctuations on my Linkedin page. Check it out here.¬†Or, just read it right here:

If conversions are up or steady, then… 289 more words

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