Tags » Serps

WASPI's drowning out another minority - those who stayed "in".

There is a second WASPI petition.

There’s a new #WASPI petition – please sign it! Currently at 11k signatures… How soon 100k? https://t.co/ijhUQohWtk

— Sarah Pennells(@Savvy_Woman) … 1,010 more words

Pensions

Search Engine Roundtable: Google Search Algorithm Update Today

Search Engine Roundtable: Google Search Algorithm Update Today. “The chatter and discussions around a Google search algorithm update is pretty strong this morning in the ongoing WebmasterWorld forums. 35 more words

Tweaks & Updates

How to Use the SERPs.com Free Keyword Rank Checker

Search engine rankings more specifically, Google s search rankings are the focal point of most law firms SEO campaign. They obviously want to know where they re ranking at any given time for a particular keyword. 41 more words

Winning Domain Strategy in Pharma Websites

A critical dependency for effective cross-audience engagement

By Marc Benjamin

For pharma marketers, website domain strategy often feels like a test of patience and resources. Unlike any other industry, pharma brands must navigate an already complex web ecosystem while balancing numerous demands and needs – content for two distinct audiences  (patient vs. 549 more words

Word choice Wednesday: Victorian fashion in 2017

In hyper-competitive niches, it can be tempting to cram in relevant keywords wherever you see an opportunity to boost your SERPs – but that’s not always a good idea, as this fashion headline raises more questions than answers: 102 more words

Search Results Page Layout is a Game-Changer for Pharma Marketers

Google went device agnostic in a nod to changing audience behaviors

By Marc Benjamin

When Google eliminated the right rail from its desktop search engine results page (SERP) layout to more closely mirror the layout of mobile devices, pharma marketers in highly competitive disease states were derailed. 433 more words

Bloomberg: Google Now Scrubbing Private Medical Records From Search Results

Bloomberg: Google Now Scrubbing Private Medical Records From Search Results. “Alphabet Inc.’s Google has quietly decided to scrub an entire category of online content — personal medical records — from its search results, a departure from its typically hands-off approach to policing the web.”

Tweaks & Updates