New research reveals that focus, simplicity, “digital first,” and perceptions matter most.
Tags » Service Design, Service Management
My latest newsletter offers observations and ideas that were discussed at two CEO Summits sponsored by Innosight and featuring keynotes by Clayton Christensen and myself. 37 more words
If you want to understand how someone thinks your product works, give them a pencil and ask them to draw you a diagram.A simple sketch can transport you inside someone else’s head better than any other product research technique.Sketching is awesome at helping us construct new ideas and communicate them to others. 35 more words
Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action.
Earlier this week I was moderating a panel on digital transformation at a Software AG event in New York. In opening the event, Kevin Niblock, Software AG’s North America President and COO, described digital business as “a cultural phenomenon”. 32 more words
The author is a serial entrepreneur.