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General Management - Understanding the Customer Technology Stack 2.0 : MarketingProfs Article

The most innovative companies in the world place customers at the center of their business.

Those companies strive to deliver a superior experience to the customer, before, during, and after a sale. 309 more words

Service Management

HBR: Using Design Thinking to Embed Learning in Our Jobs

Since we now expect learning to be as simple and compelling as watching YouTube, hundreds of video-based content providers and MOOCs offer free bite-sized content for us to consume on our phones while sitting in the coffee shop or standing in the subway.. 11 more words

Service Management

Forrester 3 E's of Customer Experience

Forrester: A checklist for customer experience – The 3 E’s

Ryan Hart offered 3 key recommendations for brands looking to improve their customer experience approach, while at the CMO Australia event:1. 11 more words

Service Management

99U: Your Future into Design (and how to prepare for it)

In trying to figure out what the future of design will look like, we’re at a bit of a loss.

Technology is changing at a rapid pace. 49 more words

Service Management

Using an Algorithm to Figure Out What Luxury Customers Really Want

In a nutshell, the enormous volume of data collected from mystery shoppers, online reviews, social media, blogs, and ratings agencies about customer preferences and experiences has become too overwhelming for any business (including mine) to assess. 67 more words

Service Management

Marina Cherednichenko: Surge in bot creation leads to rise of bot directories   

With the countless bots that have appeared lately, finding ones to use is becoming increasingly difficult. When you type “bot” into the Google search box, you receive literally hundreds of thousands of results. 55 more words

Service Management