Tags » Service Design, Service Management

Working week starter: Customizing Your Social Strategy to the Platform: access, engage and personalize

Found at sloanreview.mit.edu

Authors: Tucker J. Marion, Deborah Roberts, Marina Candi, and Gloria Barczak

Despite the potential benefits of engaging with users of social media and the communities that form around them, a number of studies show that companies are largely failing to realize benefits for innovation, irrespective of their social media presence or activity. 564 more words

Service Management

Eindelijk: VODW en NN Group ontwikkelen Predictive Analytics MOOC (Tip: schrijf je nu in)

Marketing consultancybureau VODW en verzekeraar NN Group hebben samen de training ‘Predictive Analytics’ gelanceerd.

De nieuwe training is online beschikbaar via een zogeheten MOOC ( 809 more words

Service Management

A must read Brian Solis' at DigitalNext - AdAge Digital Darwinism Has Created Digital Narcissists

Published at Adage

Author: Brian Solis.

Disruption in advertising and marketing is at an all-time high.

With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al., all the talk about the end of advertising as we knew it isn’t just happening — it’s already happened. 620 more words

Service Management

Leveraging Smart Data and Internet of Things to Realize Mass Customization

Found at http://sloanreview.mit.edu/article/leveraging-smart-data-and-internet-of-things-to-realize-mass-customization/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29&__scoop_topic=160011&__scoop_post=6ccf21e0-01d3-11e6-e064-90b11c40440d#__scoop_post=6ccf21e0-01d3-11e6-e064-90b11c40440d&__scoop_topic=160011

Authors: Wolfgang Gruel (moovel GmbH), Frank Piller (MIT Smart Customization Group and RWTH Aachen University), and Michael Fitzgerald

This is a summary of the full article. 399 more words

Service Management

Interesting Medium The Internet Economy an era of bundling and unbundling #smact

Found at: https://medium.com/@cdixon/the-internet-economy-fc43f3eff58a#.lr5p5s5c7

Author: Chris Dixon

The Internet Economy

We are living in an era of bundling.

The big five consumer tech companies — Google… 463 more words

Service Management