Found at sloanreview.mit.edu
Tags » Service Design, Service Management
Read: - Smart Insights Digital Marketing Advice: The importance of using customer data for personalisation in 2016 (or you can not deliver a sofa to a twitter-account)
Published at Adage
Author: Brian Solis.
Disruption in advertising and marketing is at an all-time high.
With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al., all the talk about the end of advertising as we knew it isn’t just happening — it’s already happened. 620 more words
Found at http://sloanreview.mit.edu/article/leveraging-smart-data-and-internet-of-things-to-realize-mass-customization/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29&__scoop_topic=160011&__scoop_post=6ccf21e0-01d3-11e6-e064-90b11c40440d#__scoop_post=6ccf21e0-01d3-11e6-e064-90b11c40440d&__scoop_topic=160011
This is a summary of the full article. 399 more words
Author: Divya Sehga