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Five things #socialmedia #marketers like (and five things they don't) #socialmediamarketing

According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality. While this is the case for some brands, many social media marketers have different priorities for the new year. 16 more words

Service Management

Are these indeed Unexpected Benefits of #Digital Transformation

Many different fields of study — such as psychology, human-computer interaction, and ecology — have employed the concept of “affordances.” The term refers to the different possible actions that someone can take with an object in a particular environment. 6 more words

Service Management

6 Digital Trends in 2017 That Will Redefine ..

In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. 17 more words

Service Management

To Lead a Digital Transformation, CEOs Must Prioritize

Given the pace at which digital innovation is disrupting industries globally, it’s not surprising that most CEOs feel pressure to find and deploy the right technology as fast as their budgets will allow. 26 more words

Service Management

Who controls the marketing tech stack in 2017: The CIO or CMO?

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. 29 more words

Service Management