Tags » Sexist Ads

Applying the 'CHIPS Test' in Europe

By Roz Hardie, Object Chief Executive Officer

Using the CHIPS Test, devised by Caroline Heldman in the USA, is one way of looking at media sexism.   550 more words

CHIPS Test

Super Bowl Tonight - Try to Use Your Brain pls

“Who puts their tights on with their mouth open?” … I think that this is a very good and critical question to start with (sometimes people ask me what is deconstruction…this is a good starting point)… I also sometimes wonder if women are ever depicted as doing something with their mouth closed and without trying to seduce their audience (even when she is not looking, she want[s] us to look, her body is there to be appropriated…by you, you, and me too!!!) … but would it sell, right? 169 more words

Feminisms

Tropes within the genre of "instant coffee ads"

This is my first blog post for the course “Discourses of Advertising”. The assignment specs: “Pick a genre of advertising from the list…and create an informal (though still insightful) commentary on the tropes and conventions of that particular genre. 1,398 more words

Rhetoric And Semiotics

What Women Want

Happy days are here again… sexism is not in jeopardy!

Once upon a time when patriarchy ruled, the American housewife was perceived as the most envied gal in the world and a new vacuum cleaner was enough to send her over the moon. 389 more words

Vintage Ads

Women No - Powerment!

To all women out there,

If you thought Sexist Ads were only limited to the vintage-bygone era, then you’re in for a shock, ladies! From facing sexism on day-to-day basis, to being the face of sexism posters, even the present and future generations are not spared, leave aside the past. 98 more words

World

Pink razor tax, my ass

Sexist advertising can be as overt as a woman in a bikini or as subtle as targeting women but referring to them only as “girlfriends,” not independent people. 690 more words

Broad Concept: World Cup Ads

Sometimes I wonder why I even bother, but just like a bad habit, it reels me in and spits me out.

I blame the generally entertaining World Cup ads designed to delight, like the amazingly nostalgic ad that harkens back to Michael Jordan’s… 575 more words

Feminism