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Exhibition Launch: Gerard Mermoz - Significant Objects

On Saturday we officially opened Gerard’s Significant Objects project at the West Point 55 Pop-Up Gallery. With a busy crowd of attendees, a good level of chatter abounded as people discussed the significance of their chosen objects and speculated about what would be significant of other’s objects. 66 more words

Estate

Introducing: Gerard's Significant Objects

SIGNIFICANT OBJECTS

Residents from West Point were invited to select two objects. Objects that were not necessarily of intrinsic value, but of special personal significance to their owner. 212 more words

Estate

Putting Up Gerard's Significant Objects

Last Friday we welcomed a change in the art work of the Pop-Up Gallery. Although we were of course sad to see Margaret’s beautiful work leaving the Cafe walls, we were very excited to see Gerard’s Significant Objects project. 25 more words

West Point

A story CEOs & CFOs need to know about brand story-telling

The view that a brand should tell a story rather than just have a ‘positioning’ is not new in marketing circles. However, for CEOs who often already see marketing as the ‘soft’ side of their businesses, investment in story-telling may seem too esoteric a notion, and one with questionable commercial benefit. 1,015 more words

Brand Strategy