Tags » Sme Marketing

Brilliantly Simple Marketing for SMEs - a diagnostic tool for #CIMSmallBiz15

I recently had the privilege of presenting to a group of small business owners at The Chartered Institute of Marketing’s SME Marketing event (#CIMSmallBiz15), where I attempted to cut through the jargon and present a very simple diagnostic tool to help SMEs to understand where to focus their marketing efforts for maximum effect. 533 more words

'Steve Revill'

Choosing your keywords wisely for social media

Communicating online can be a challenge, now that much of the discovery process is through search engines and social media technology. Telling stories about your offering and business is important, but digital also demands you choose your words wisely. 363 more words

Content Marketing

Why marketing your business in like Pancake Day!

No, this isn’t the start of a joke but more like food for thought (excuse the pun) on how you can market your business.¬† At Pinpoint Marketing, we can provide you with the ingredients to make sure you have the recipe for success. 115 more words

Advice For The Small Business

Top ten Tips for using Twitter to market your Irish SME

Have you got a twitter account but don’t know how to utilise it for your business? Here, I have put together some of my top tips for using Twitter: 1,034 more words


What are the barriers to SME marketing planning?

Okay, I am generalising a little here (it comes from experience), but small and medium-sized enterprises (SMEs) typically have a quick, reactive and opportunistic attitude to marketing. 410 more words

Branding and Cebit Australia

Yesterday i checked out Cebit in Sydney, I was amazed that 155 startups  were there. The second thing that amazed me was how many of the startups and even bigger corporate companies seem to struggled with explaining what they do using their signage. 194 more words

SME Marketing

Driving SME Marketing forward: Smartphones

A small or mid-sized organisation rarely has the resource to develop a marketing strategy let alone focus on brand building or customer retention activities or keeping up with multi-channel marketing. 386 more words

Digital Marketing