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The 4 no-brainer customer messages that every company should be sending out

The 4 no-brainer customer messages that every company should be sending out

Having worked within the marketing departments of various big organisations, there are some categories of… 1,753 more words

Small Business Marketing

Why small and medium sized businesses should be sending customer communications too

Customer communications in big businesses

I’ve spent most of my early career carefully crafting customer communications and marketing (letters, emails, website member centre content, direct mail packs and phone call scripts). 615 more words

Small Business Marketing

Is handing out leaflets a waste of time and paper?

Is handing out leaflets a waste of time and paper?

Last week I published a blog about a Pilates teacher who stood out on the street handing out leaflets. 626 more words

Small Business Marketing

She stood on a street corner handing out flyers. Good marketing, or not?

She stood on a street corner handing out flyers.

Good marketing, or not?

A Pilates instructor told me that she had taken to standing on street corners handing out flyers as a way of her promoting her business. 653 more words

Small Business Marketing

I am currently nose deep in a book called The Little Book of Hygge by Meik Wiking. It is the perfect anecdote to modern day living.

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Marketing

This is that moment, the “Eureka” moment if you will where the business idea came to you like a bolt of lightning! It might have been taking the dog for a walk, or while collecting your dry cleaning.

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Marketing

As we become more discerning in the way we consume, marketing has become in many ways, much harder for smaller businesses.

Although we have many more tools at our fingertips such as social media, we have to become more savvy with our content.

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Storytelling