Tags » Social Influence

Why would a top 'social' CMO follow 26,000 people on Twitter?

There’s a top tech CMO I follow on Twitter. She doesn’t post that often (which is fine by me), and I don’t always agree with what she says, but I’m happy to get her updates. 237 more words

Influencer Marketing

Are PR agencies telling their clients the truth about their 'blogger influencers'?

I’m fascinated by the response I get when I talk to senior marketing folk within US corporates. I met with one last week – a >$10bn consumer goods co.  287 more words

Influencer Marketing

Medicine for My Mental Health

Today was a rough day at work, which is the norm these days. Not that this is uncommon for anyone, really – lots of people carry around a great deal of stress because of work. 432 more words


Finding Empowerment in "No"

I don’t like to be told no, or that I can’t have what I want. Who does? By nature, it feels like deprivation, and puts a negative connotation on whatever it is you’re saying “no” to. 328 more words


Relationship Weight

In Christopher Titus’ stand-up “Love is Evol,” he talks about relationships and “first date weight,” asking audience members to be honest with themselves – are they within five percent of their first date weight? 332 more words


What do you need to know about persuasion?

If you have never read the classic book Influence by Robert Cialdini, you really should. But you’re also in luck, because the Influence at Work team just released this summary of the six principles of persuasion that the book covers. 174 more words


The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of…

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Service Design, Service Management