Tags » Social Influence

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of…

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Service Design, Service Management


“a little too much” by shawn mendes. there is more to this song that a guy and a guitar on stage with flattering lighting.there was something in this song that i felt was powerful. 236 more words


Persuasive Technology - Cees Midden

Here is another example of how social constructs can have a significant impact on sustainable behavior.   In this case, though, it is a completely artificial construct. 170 more words

Behavior Change

Are vendors even looking for the connection between 'social' and 'influence'?

In preparation for an upcoming White Paper this week I’ve been speaking with three B2B marketing directors, two based in the U.S., the third in mainland Europe. 282 more words

Influencer Marketing

IHS Survey - "Which Influencer / Advocate actions does your company value most?"

Interesting evidence from Barbara Thomas, head of the Customer Recognition Program at IHS, when her firm asked 100 organizations, “Which Influencer / advocate ‘activities or assets’ are most valued by companies?” 89 more words