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W/B 21st Sept - Experimental Design and Social Influence (Asch, 1951)

Lesson 1

I gave you back your terminology test. Overall I was pleased. I was mainly looking for 3 things… 1) have you been looking and keeping up to date with the blog , 2) have you been doing your… 824 more words

Research Methods

Minority Influence and Social Change: Jamie Oliver’s Latest Campaign

About 10 years ago, Chef and TV personality Jamie Oliver led a successful campaign to improve the quality and nutritional value of school dinners. The TV series aired in 2005 (“ 872 more words


Zimbardo's prison experiment

Zimbardo  (1973)

This study is relevant to understanding obedience as well as conformity. It also demonstrates the power of social situations on people’s behaviour. Specifically, Zimbardo was testing  (and trying to find evidence against) the dispositional hypothesis. 821 more words


Conformity to social roles - Philip Zimbardo (1951)

In society there are roles to which we conform, such as mother, father, son, daughter, brother, sister, aunty, uncle, niece, nephew, grandmother, grandfather, etc. In these roles there are expected rules of behaviour to which we conform most of the time. 418 more words


Factors affecting conformity

Asch was curious about the levels of conformity he found in his experiment. He wanted to determine which factors were more crucial in influencing conformity rates. 525 more words