Tags » Social Influence

Mastery by Robert Greene

Mastery by Robert Greene

There are only a few books that challenge your beliefs and empowering you. Mastery by Robert Greene is one such book, so I strongly recommend it all my friends. 1,244 more words

Building A Personal Brand - One Year!


What a year it’s been, out here on the grind!

This year has taken me on a long, complicated journey of ups, downs… Straights, loops, spirals! 746 more words


Book: Invisible Influence by Jonah Berger

I have to confess that I’m not reading as much anymore as I want to and it’s been a while since I’ve read consistently…but that’s definitely something that I want to get back to. 311 more words

To Live

Stereotype Threat

One way that stereotypes can have an effect on behaviour is by something called “stereotype threat.” This is defined as “being at risk of confirming, as a self-characteristic, a negative stereotype about one’s social group” (Steele & Aronson, 1995). 605 more words

Sociocultural LOA

All the Money

When I finally turned 16, four years ago, one of the first things I did was purchase a scratch card. Why you ask? I don’t really know. 1,031 more words


Conformity: How much does Society impact us?

Ever wonder why we’re so afraid to go out of the house without makeup? What about asking that stranger to move his head so that we can get a better view of the big screen? 869 more words


Redefining Leadership

We had just pored through the results of the 360 leadership assessment.  The client was surprised by the overwhelmingly positive responses about her leadership and potential for even greater things.  1,044 more words