The augmented reality game is one of the stories of the summer, but it’s more than a passing fad.What connects a recent spate of local news stories about suspicious-looking teens being apprehended by the police, a stampede in New York’s Central Park, churches reimagined as ‘gyms’, a dead body discovered in a river, and a spike in the trade of online accounts? 707 more words
Tags » Social Marketing
Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016. 141 more words
A team of five Singaporeans has created an online platform for small travel service providers here and worldwide to sell directly to Chinese travellers.
It is led by Internet pioneer and serial entrepreneur Wong Toon King, 49; and former chief executive of financial solutions company Melioris Mak Chee Wah, 48. 571 more words
A Singapore and Shanghai-based travel startup has created a business platform on WeChat to enable global tours operators and travel hosts to connect with mobile-savvy Chinese consumers. 602 more words
With the right website, content and SEO strategy any travel brand can have a global presence that generates bookings.
However, this is easier said than done as each diverse marketplace requires attention to detail and consistent quality across the brand. 57 more words
What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public Response to Corporate Social Initiative Types: A Quantitative Content Analysis of Coca-Cola’s Social Media,” 221 more words