What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public Response to Corporate Social Initiative Types: A Quantitative Content Analysis of Coca-Cola’s Social Media,” 221 more words
Tags » Social Marketing
It’s that time of year for us when we are busy travelling up and down the country briefing local authorities and schools about our world leading social norms intervention programme, … 243 more words
In a recent In EyeforTravel research paper they made one thing very clear – the photo-sharing platform cannot be ignored.
When Instagram launched back in 2010, it seemed like a great idea. 396 more words
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My recent publication, Turning the Corner: Development of the Adelante Program Brand for Latino Youth, extends recent work on health branding for behavior change to engagement in positive youth development (PYD) programs.
Personalisation (you really can’t get away from the word these days) comes in many forms, but sometimes the most simple application of it can potentially provide the biggest rewards. 541 more words
Analysis from digital marketing intelligence firm SimilarWeb has revealed the most popular search terms used by U.S. consumers searching for information to book their next vacation. 210 more words