Tags » Social Marketing

War, Exploration, and Interference: The Rise of Amateur Broadcasters

 

In daily life we know that professionals rule the roost. Anything remotely important is done by a profession with restricted access to practice and many rules for practitioners — or it is done illegitimately.

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Strategy

How to turn a Cinderella product into a market queen

The case of Italian grappa shows that more than marketing is needed to raise a product’s market status, write Giuseppe Delmestri and Royston Greenwood

Quality, we know, is often necessary, but it’s far from a sufficient condition for market status.

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Marketing

The Effect of Social Networking Sites’ Activities on Customers’ Well-Being

[We’re pleased to welcome Seonjeong Lee, Assistant Professor at Kent State University in Hospitality Management. Lee recently published an article in Journal of Hospitality & Tourism Research… 428 more words

What Pokémon GO means for marketing: CIM

The augmented reality game is one of the stories of the summer, but it’s more than a passing fad.What connects a recent spate of local news stories about suspicious-looking teens being apprehended by the police, a stampede in New York’s Central Park, churches reimagined as ‘gyms’, a dead body discovered in a river, and a spike in the trade of online accounts? 707 more words

Digital Marketing

R U Different? wins coveted award

Social Sense’s R U Different? programme won the 2016 Social Marketing Campaign of the Year Award at the UK Public Sector Communications Awards.

Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016. 141 more words

Social Norms

Selling to China via 'social travel marketplace', Singapore News & Top Stories - The Straits Times

A team of five Singaporeans has created an online platform for small travel service providers here and worldwide to sell directly to Chinese travellers.

It is led by Internet pioneer and serial entrepreneur Wong Toon King, 49; and former chief executive of financial solutions company Melioris Mak Chee Wah, 48. 571 more words

Digital Marketing

WEGOGO connects travel hosts with Chinese travellers on WeChat

A Singapore and Shanghai-based travel startup has created a business platform on WeChat to enable global tours operators and travel hosts to connect with mobile-savvy Chinese consumers. 602 more words

Digital Marketing