Tags » Social Marketing

Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

My recent publication, Turning the Corner: Development of the Adelante Program Brand for Latino Youth, extends recent work on health branding for behavior change to engagement in positive youth development (PYD) programs.

590 more words
Engagement

Obvious personalisation - Big Data to organise travel around the weather

Personalisation (you really can’t get away from the word these days) comes in many forms, but sometimes the most simple application of it can potentially provide the biggest rewards. 541 more words

Digital Marketing

Research reveals most-used search keywords for travel industry: bizreport

Analysis from digital marketing intelligence firm SimilarWeb has revealed the most popular search terms used by U.S. consumers searching for information to book their next vacation. 210 more words

Digital Marketing

Good in Theory, Bad in Practice: Corporate Social Marketing in the Alcohol Industry

Corporate social marketing (CSM) campaigns are used to improve the image of a wide variety of companies. Each CSM initiative is unique, but when it comes to companies in the alcohol industry, CSM campaigns seem to share a certain moral ambiguity. 374 more words

Social Impact

Can we use Social Norms to predict the future?

The eternal challenge when commissioning any mainstream preventative programme in health, crime or education is to measure the ‘what if’ in one, three, five or ten years’ time. 372 more words

Social Norms

Book Review: Strategic Social Marketing

Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 (Kindle edition)

ISBN 978-1-44624-861-1 (hardcover), ISBN 978-1-44624-862-1 (paperback) 244 more words

Marketing

Travel and hospitality companies have made good progress in the journey to digital maturity – new report | Econsultancy

More than a third (35%) of travel and hospitality organizations classify themselves as ‘digital disruptors’, and a further 48% describe their organizations as ‘fast followers’, according to research published today by Econsultancy and Adobe. 434 more words

Digital Marketing