Tags » Social Marketing

Facebook Live, Trend or Tremendous?

One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will only continue to grow in the years to come. 300 more words

Advertising

Call for Papers: Social Marketing Quarterly

Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change.

Please click on the picture above or… 23 more words

War, Exploration, and Interference: The Rise of Amateur Broadcasters

 

In daily life we know that professionals rule the roost. Anything remotely important is done by a profession with restricted access to practice and many rules for practitioners — or it is done illegitimately.

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Strategy

How to turn a Cinderella product into a market queen

The case of Italian grappa shows that more than marketing is needed to raise a product’s market status, write Giuseppe Delmestri and Royston Greenwood

Quality, we know, is often necessary, but it’s far from a sufficient condition for market status.

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Marketing

An exciting year ahead for Social Sense

Firstly, we hope you all had a good festive break and we wish everyone a Happy New Year!

It’s easy to feel gloomy in January now Christmas is over and it’s back to pre-sunrise alarm calls, but it is a great time to reflect on the past year and look ahead to future plans. 248 more words

Public Health

The Effect of Social Networking Sites’ Activities on Customers’ Well-Being

[We’re pleased to welcome Seonjeong Lee, Assistant Professor at Kent State University in Hospitality Management. Lee recently published an article in Journal of Hospitality & Tourism Research… 428 more words