Tags » Social Marketing
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In daily life we know that professionals rule the roost. Anything remotely important is done by a profession with restricted access to practice and many rules for practitioners — or it is done illegitimately.
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The case of Italian grappa shows that more than marketing is needed to raise a product’s market status, write Giuseppe Delmestri and Royston Greenwood
Quality, we know, is often necessary, but it’s far from a sufficient condition for market status.
The augmented reality game is one of the stories of the summer, but it’s more than a passing fad.What connects a recent spate of local news stories about suspicious-looking teens being apprehended by the police, a stampede in New York’s Central Park, churches reimagined as ‘gyms’, a dead body discovered in a river, and a spike in the trade of online accounts? 707 more words
Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016. 141 more words
A team of five Singaporeans has created an online platform for small travel service providers here and worldwide to sell directly to Chinese travellers.
It is led by Internet pioneer and serial entrepreneur Wong Toon King, 49; and former chief executive of financial solutions company Melioris Mak Chee Wah, 48. 571 more words