Tags » Social Marketing

What Pokémon GO means for marketing: CIM

The augmented reality game is one of the stories of the summer, but it’s more than a passing fad.What connects a recent spate of local news stories about suspicious-looking teens being apprehended by the police, a stampede in New York’s Central Park, churches reimagined as ‘gyms’, a dead body discovered in a river, and a spike in the trade of online accounts? 707 more words

Digital Marketing

R U Different? wins coveted award

Social Sense’s R U Different? programme won the 2016 Social Marketing Campaign of the Year Award at the UK Public Sector Communications Awards.

Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016. 141 more words

Social Norms

Selling to China via 'social travel marketplace', Singapore News & Top Stories - The Straits Times

A team of five Singaporeans has created an online platform for small travel service providers here and worldwide to sell directly to Chinese travellers.

It is led by Internet pioneer and serial entrepreneur Wong Toon King, 49; and former chief executive of financial solutions company Melioris Mak Chee Wah, 48. 571 more words

Digital Marketing

WEGOGO connects travel hosts with Chinese travellers on WeChat

A Singapore and Shanghai-based travel startup has created a business platform on WeChat to enable global tours operators and travel hosts to connect with mobile-savvy Chinese consumers. 602 more words

Digital Marketing

Free Whitepaper: Cross-Cultural Marketing in a Digital Age, Eye for Travel & SDL

With the right website, content and SEO strategy any travel brand can have a global presence that generates bookings.

However, this is easier said than done as each diverse marketplace requires attention to detail and consistent quality across the brand. 57 more words

Travel Industry Reports

UK Public Sector Communications Awards 2016

The UK Public Sector Communications Awards have revealed their shortlist for this year and the Social Sense team are very proud to have made the finals with our… 76 more words

Social Norms