Tags » Social

Information on Websites: Moving Around, Saying a Lot, and Remembering More

Arranging information in a website is hardly different from laying out furniture in a house. As much as you would group different kinds of furniture together in certain rooms, so would you group different kinds of information in certain pages. 977 more words


The Bright Side of Social Media

I have been reading a lot of hateful stuff about social media these days, ironically published and spread across the same medium naysayers hope to bring down. 343 more words


How to Determine if Pages Have Purchased Followers or Likes

Do you ever come across a business profile or page and think ‘what the…? How did they get 3,000 followers?’ As with most things in life, if something seems fishy, there’s a good likelihood that it probably is, and with the… 1,961 more words

Social Media

The role of pre-rolls in the consumer journey

I’ve just come out of great session at Google HQ down-under. I’ve been one of the lucky few to see the first study in Australia around the effectiveness of pre-roll and their impact on lowering CPAs.  682 more words

Audience Engagement

Social media cheat sheet: Best times to post content on each platform

The end goal of leveraging social media for your brand is getting the audience to be so delighted, they take action. Depending on the goals of your brand, the action may vary. 700 more words

Inbound Marketing

Kid Rock kicks the Beyhive

Kid Rock is a name that I haven’t heard since the year 2000, and I’m pretty sure that was also the last time he was actually any kind of relevant. 366 more words