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It’s tough to compete with Mother Nature. Netflix, which is notoriously guarded about ratings information for its shows, was surprisingly transparent about the decline in viewers during Monday’s total solar eclipse. 251 more words
Four ways how digital influencers compete with traditional celebrities’ reach in marketing campaigns.
Influencer marketing works and brands are on board. With the increased presence of digital influencers, the role of traditional celebrities as a marketing tool is put into question. 347 more words